Callaway-exclusive facility at The Golf Village provides custom fitting for golfers of all skill levels
CARLSBAD, Calif., May 21, 2012 – Callaway Golf Company (NYSE: ELY) today announced the opening of a new Custom Fitting Studio at The Golf Village at Central Park in Columbus, OH. One of fifteen Callaway Custom Fitting Studios in existence, the facility at The Golf Village at Central Park is the first Callaway-exclusive studio in the United States, featuring all of the Company’s top performance golf equipment for a uniquely focused fitting experience.
Callaway Custom Fitting Studios offer a specialized custom fitting experience to help golfers optimize their game. During a custom fitting, club technicians analyze and review real-time data of a golfer’s ball launch characteristics to make meaningful equipment recommendations. Utilizing the industry-leading Trackman radar system, the same technology used by players like Phil Mickelson and Ernie Els, Callaway’s custom fitting process ensures that golfers of all abilities are playing equipment tailored to their swing needs and ability. The Trackman unit utilizes a Doppler Radar system to measure the golf club delivery and golf ball launch data, while a projector displays the measurement on a screen in front of them. In addition, the system measures the path angle and the golfers angle of attack to the ball, utilizing 3-D imagery and precision software.
The Callaway Fitting Studio at The Golf Village offers a wide selection of club head models, shafts and grips to help golfers find the clubs the optimize their performance on the course.
“Many golfers believe that a custom fitting benefits only professionals or top-level amateur players, but that is hardly the case,” said Randy Peterson, Callaway’s Director of Fitting and Instruction. “Players of all ability levels will see significant improvement in their game by using equipment that is suited to their specific swing characteristics. By adding a Callaway Fitting Studio in a golf-loving city like Columbus, more players will have access to the benefits of our proven technology.”
The new Callaway-exclusive Fitting Studio at The Golf Village at Central Park is located just 15 minutes from Downtown Columbus. The facility features a 9 Hole Par 3 Course, 5,000 square foot bent grass putting green, 2 acre driving range with heated stalls, and a full Pro-Shop and restaurant.
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For more information about Callaway Custom Fitting Studio locations, please visit: http://www.callawaygolf.com/global/en-us/custom-fitting/fitting-studios.html
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf® and Odyssey® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.
Contact:
Scott Goryl
Callaway Golf
(760) 804-4080
scott.goryl@callawaygolf.com
