NORTHBROOK, Ill., June 4, 2012 – The National Golf Foundation (NGF) announced its tenth annual Customer Loyalty Awards, and three KemperSports properties earned top honors. Six facilities with the highest overall customer satisfaction were honored by NGF. Three of the properties recognized are managed by KemperSports. Based on NGF customer satisfaction research in 2011, Sand Creek Station Golf Club in Newton, Kan. was the top performer in overall customer satisfaction for facilities with green fees under $70. This was the fourth consecutive year that Sand Creek Station has received this award. Butterfield Trail Golf Course in El Paso, Texas and The Wilderness At Fortune Bay in Tower, Minn. both received runner-up honors for overall customer satisfaction for facilities with green fees over $70.
KemperSports emphasizes best-in-class customer service at all of its facilities utilizing its proprietary customer-focused training program True Service™ to encourage all staff to deliver great experiences.
“We believe these award winners exemplify our commitment to providing outstanding customer service at all of our properties,” said Steve Skinner, chief executive officer for KemperSports. “The primary objective of True Service is to create happy and loyal customers, and the results of the National Golf Foundation Customer Satisfaction Awards are a true indication that our staff is dedicated to providing the best golf experience and customer service for our guests.”
These customer satisfaction awards are based on surveys fielded through NGF’s Customer Satisfaction programs. Scoring for this program is heavily based on customer responses to the course’s friendliness of staff, overall experience, value, condition of course, amenities, scenery and aesthetics.
KemperSports properties have earned multiple honors in the NGF Customer Loyalty Awards every year since the awards were first announced in 2001. Past winners include Sand Creek Station Golf Club (2008, 2009, 2010), The Wilderness at Fortune Bay (2006, 2008, 2009), Newport Dunes Golf Club (2009) and Butterfield Trail Golf Course (2008).
For more information on KemperSports and a complete list of its managed properties, visit www.kempersorts.com
About KemperSports
Northbrook, Ill.-based KemperSports operates golf facilities as well as athletic clubs, lodging venues and major sporting events, including nationally ranked courses and tournament venues such as Bandon Dunes Golf Resort, The Glen Club, Desert Willow Golf Resort and Chambers Bay, host of the 2010 U.S. Amateur and the 2015 U.S. Open. For more information, visit www.kempersports.com.
Join the social media conversation at www.facebook.com/kempersports and www.twitter.com/kempersports.
About the NGF
The National Golf Foundation, founded in 1936 and based in Jupiter, Fla., is the industry’s knowledge leader on the U.S. golf economy and leading provider of golf industry databases. NGF delivers independent and objective market intelligence, insights and trends to fulfill its mission: To Keep Golf Businesses Ahead of the Game. NGF member courses, clubs, associations, media and myriad golf-related businesses representing every market segment rely on NGF research and resources to support their best decisions. For more information, please visit www.NGF.org.
Contact:
Megan Godfrey
KemperLesnik
p: 847.291.6740
megan.godfrey@kemperlesnik.com
