CARLSBAD, CA (June 1, 2012) – COBRA PUMA GOLF is bringing consumers a premium new golf line. The Ferrari Golf Collection engineered by COBRA PUMA GOLF is a full offering that features luxury equipment, apparel, footwear and accessories. This long-term partnership between COBRA PUMA GOLF and Ferrari SpA is bringing a new type of product to the industry that is both beautiful and technically advanced, truly merging both art and science.
The Ferrari Golf Collection was developed through a collaboration with COBRA PUMA GOLF and Ferrari SpA. It brings the most innovative technologies from COBRA PUMA GOLF engineers and Ferrari aerodynamic engineers together with premium materials, packaging and unquestionable style.
“We saw an opportunity in the current marketplace to bring the Ferrari Golf Collection to life,” commented Bob Philion, President of COBRA PUMA GOLF. “It’s a high end collection the golf industry has never seen before; bringing together the best of COBRA PUMA GOLF enriched with the expertise of Ferrari in a superior product offering of equipment, apparel, accessories and footwear. We are thrilled to be working with Ferrari SpA on this long-term collection to bring a new, premium golf product line up to consumers.”
The culmination of the Ferrari Golf Collection lies in the COBRA Ferrari Driver, a true work of art designed and developed by COBRA PUMA GOLF equipment engineers with Ferrari SpA aerodynamics engineers. The result is a super premium, aerodynamic, multi-material design that delivers fast club head speed and exceptional distance. After studying the COBRA® ZL EncoreTM Driver Ferrari aerodynamics engineers suggested shape changes that would reduce drag coefficient, making the club swing easily through the air and resulting in more club head speed. These changes included new radii along the face perimeter, smoothing of the bottom sole surfaces and raising the trailing edge of the driver higher off the ground (to delay separation). These new designs along with multi-material construction reduce drag, increase club head speed and maximize distance.
“The Ferrari Golf Collection Driver is a work of art,” said Tom Preece, Vice President of Research and Development at COBRA PUMA GOLF. “We worked with Ferrari engineers to create a truly impressive driver that reduces drag and delivers fast club head speed. This results in maximized distance in a beautiful driver. To add to the allure, the driver features a hand-stitched leather grip, a headcover made from genuine Ferrari leather, a premium Fujikura® Motore Speeder Shaft and it is packaged up in a luxurious Ferrari Golf Collection Driver display box.”
The attention to detail, performance and style did not end with the driver. The Ferrari Golf Collection apparel, footwear and accessories fuse form, function and fashion in a collection of impeccable design. The accessory range features premium visors, belts, gloves, umbrellas and bags. A selection of the accessories, such as the Ferrari Golf Luxury Bag and Ferrari Golf Luxury Duffel, are crafted in Poltrana Frau Leather, the same leather used in Ferrari GT Cars.
This season, the Ferrari Golf Collection apparel features polos, knits, jackets and pants. The Ferrari Golf Tech Polo uses state of the art fabrics and technology such as COOLMAX® All Season, UPF 50+ and moisture wicking for a shirt that keeps you comfortable and stylish in any weather. The Ferrari On Course Jacket has a striking style with contrast red stitching on black fabric, this design was based off of the interior of a Ferrari car. The jacket is also breathable, wind resistant and water resistant for extreme comfort throughout course of play.
The Ferrari Golf Leather Shoe is handcrafted in Italy with genuine full grain leather upper and sole. Available in white or black, the shoe is the epitome of fashion and technology. Utilizing PUMA®’s S2Quill technology, the shoe provides superior traction, stability and support while on course. The delicate stitching in the shoe is designed after the interior of a Ferrari car and the sleek silhouette is an understated, luxury look that will have heads turning all over the golf course.
The Ferrari Golf Collection will bring a new level of luxury, performance and style to consumers’ golf games around the world. The collection can be found in select golf retailers, select Ferrari Stores and select high end retailers starting in July, 2012. For a list of authorized retailers or for more information please visit ferrarigolfcollection.com.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA PUMA GOLF’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit puma.com/golf and www.cobragolf.com
Contact:
Kristine Owens, COBRA PUMA GOLF, kristine.owens@cobrapuma.com; +1 760-710-3447
