Champions Tour star to premiere Linksoul summer 2012 collection Ì¢?å¬during this week’s U.S. Open Championship at Olympic Club
(OCEANSIDE, CA) – LINKSOUL John Ashworth & Co. – the new golf-lifestyle apparel collection by the legendary founder of the Ashworth and Fidra brands – announces that Champions Tour star Michael Allen has become a brand ambassador and will premiere the company’s Summer 2012 collection during this week’s U.S. Open Championship.
Currently the Champions Tour’s leading money winner, Allen’s exceptional season includes two victories, five additional top-10s and only one finish outside the top 20. The Scottsdale resident qualified for the 2012 U.S. Open by firing rounds of 67-70 at Lake Merced Golf Club and TPC Harding Park.
“I’ve been seeking clothing that feels comfortable and looks great,” says Allen. “Now I’ve found it and I really look forward to an exceptional relationship with John and the entire LINKSOUL team.”
The LINKSOUL Summer 2012 collection is now available exclusively at discerning specialty golf merchandisers throughout North America. It features a carefully curated selection of polos, shorts, lightweight jackets and sweaters built from natural performance materials such as innosoft cotton, micro merino wool and linen. These easy-to-care-for garments cater specifically to the needs of style-conscious men seeking a comfortable alternative to “golf uniform” technical pieces.
“Michael is a down-to-earth, great guy who possesses tremendous talent,” says Ashworth. “We’re lucky to have such a positive influence serving as a brand ambassador.”
A member at Olympic Club since age 14, Allen is fulfilling a personal quest by competing in this year’s championship. He turned professional in 1984 and played on the PGA, European and Nationwide Tours prior to breaking out on the over-50 circuit. His Champions Tour arrival was heralded by a win in his debut event, the 2009 Senior PGA Championship.
For more information: www.linksoul.com, 510.618.1200
About LINKSOUL John Ashworth & Co.
More a philosophy than a brand, the mission of LINKSOUL is to reconnect golfers with the art and soul of the game. Crafted by legendary apparel designer John Ashworth – founder of the Ashworth and Fidra brands – LINKSOUL represents the evolution of his fashion sensibilities for a golfer’s way of life.
The LINKSOUL John Ashworth & Co. collection is marked by a return to luxurious, lightweight cotton. Remarkably easy to care for and incredibly comfortable, the garments provide true and natural performance and are an ideal alternative to 100 percent polyester clothing.
Founded in 2005 and formerly known as Pima Direct, LINKSOUL CLUB custom branding is a leader in custom branded apparel for the golf industry. It offers unprecedented value and industry-best margins and services nearly 2,000 accounts worldwide – including Ryder Cup, major championships and PGA Tour event sites. The collection features a full-range of tops, bottoms, sweaters and outerwear crafted from rich materials like SUPIMA cotton and eco-friendly tech blends.
More information: www.linksoul.com, 510.618.1200
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
www.buffalocommunications.com
twitter.com/buffalocomm
