(Riviera Beach, FL. : June 7, 2012) – IJP Design announced today its selection of public relations and marketing agency, Raker Goldstein & Co., based in Old Tappan, NJ, to handle the company’s North American public relations for its trendy and classic styles for golfers. The UK-based label, designed for junior and adult males, spans golf outerwear, trousers, knits, shirts, shorts, headwear and accessories. Raker Goldstein will begin its campaign with IJP Design’s Summer 2012 collection.
“As our business expands and we continue to unveil new collections, it was important that we find the right public relations partner to help us grow our brand and tell our story through the trade and consumer press,” stated Scott Davis, U.S. Brand Director- IJP Design. “Raker Goldstein’s documented track record in sports marketing and intimate knowledge of the golf and lifestyle industries make them our ideal partner to getting our message across to our targeted markets.”
“As a golf enthusiast, I was immediately drawn to IJP Designs fine craftsmanship, bold style, creativity and practicality. I am proud that Raker Goldstein is representing IJP Design and am confident that IJP Design will quickly be recognized as the leading golf and lifestyle brand,” said Raker Goldstein & Co. co-owner Stuart Goldstein. “Our experience both inside and outside the golf segment gives us a unique perspective that we will utilize to implement our communications campaign. We look forward to serving as IJP Design’s ambassadors in the golf and lifestyle communities.”
About IJP Design
Launched in 2007, IJP Design, a lifestyle brand, was founded by PGA pro Ian James Poulter after he was unable to find apparel he wanted to wear on the golf course that looked good and performed well, combining high quality tailoring with technical perfection. Personally tested on the fairway by Poulter, each item in the IJP Collection is meticulously crafted and hand finished down to the finishing touches. Fusing updated classic fashion with thoughtful fairway functionality, IJP Design is entirely focused on creating clothing which is both eminently practical and equally stylish. IJP Design just completed its 10th Men’s Collection and first ever Junior Collection. By the end of 2012, IJP Design will be stocked in all 30 golf playing nations around the world. More information can be found at www.ijpdesign.com
About Raker Goldstein & Co.
Now celebrating its 25th year, Raker Goldstein & Co., is a leading boutique public relations and marketing agency representing innovative companies with distinctive products, services, management and approaches. Working closely with each client to help design, establish, build, enhance and strengthen their public image and brand equity, Raker Goldstein’s offers a wide range of PR services including: media relations and publicity generation; special event coordination; corporate and editorial writing; website development and e-marketing; social networking and ghost blogging; product launches; guerilla marketing; and, brand revitalizations. For more information on Raker Goldstein, visit www.rakergoldstein.com.
Contact:
Stuart Goldstein
Raker Goldstein & Co.
201-784-1818
stuart@rakergoldstein.com
Scott Davis
IJP Design
561-818-8557
scott.davis@ijpdesign.com
Covering the business of golf!
