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Fila Golf Becomes Apparel Sponsor Of Hawaii’s KMR School Of Golf

June 13, 2012

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(MONTREAL) – Fila Golf – the internationally recognized sportswear brand for men and women exclusively licensed in North America by Fersten Worldwide (FW) – announces its sponsorship of the KMR School of Golf, a 501 (c)(3) non-profit foundation based at Ko’ Olau Golf Club that helps youth in Hawaii become world-class junior players.

Through this partnership, Fila Golf will provide a wide range of apparel and accessories to all KMR students for use in local, national and international golf competitions. Under the direction of founder and top-rated instructor Kevin Ralbovsky, KMR trains young golfers from diverse ethnic and socioeconomic backgrounds to help obtain college scholarships and launch professional careers. The school’s pupils have qualified for every major amateur and junior national championship, as well as the U.S. Open and U.S. Women’s Open.

“Our youthful styling will help these future stars dress like the Tour pros they are striving to become,” says Nancy Robitaille, principal designer. “Given Kevin’s devotion and track record, the sky’s the limit for these new Fila Golf ambassadors.”

Inspired by 1950s prep school athletics, Fila Golf’s latest offerings showcase fine details as well as utilizing the company’s premium performance fabrics, including the popular single-jersey Moss and recycled polyester. Many pieces boast Tech-Dry and anti-bacterial technology for moisture-wicking and odor-free wear. The collection is completed by Fila Golf’s first-ever outerwear line, including wind/rain resistant jackets, textured fleece and soft shell jackets.

“These clothes are incredibly lightweight and comfortable, which helps our students swing easier and play their best,” says Ralbovsky. “This support really says a lot about Fila Golf’s commitment to growing the game in Hawaii and around the world.”

Available for purchase online at www.shopfilagolf.com, its complete line of apparel retails from $20 for accessories to $140 for outerwear.

About KMR School of Golf

A PGA of America Approved Golf School, the KMR School of Golf was founded in 2001 by award-winning instructor Kevin M. Ralbovsky, PGA. Established as an educational institution to train exceptionally talented junior golfers from Hawaii, the school is located at the Ko’ Olau Golf Club in Kaneohe. It is a tax-exempt 501(c)(3) non-profit foundation that works with students on a daily basis to prepare them for local, national and international golf competitions. Heralded alumni include some of the best amateurs in the history of Hawaii Golf, including Tadd Fujikawa, Stephanie Kono, Lorens Chan, Mari Chun, Ryan Perez, Amanda Wilson, Chase Chulakote, Ayaka Kaneko and Katie Sisler, among others. www.kmrgolf.com

About Fila

In 2011, Fila celebrated its centennial anniversary, a milestone for this historic brand established a century ago by the Fila brothers of Biella, Italy. Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.

About Fersten Worldwide

Fersten Worldwide (FW) – North America’s leading full-service supplier of decorated apparel and accessories to the promotional products and golf industries – is the exclusive licensee of Fila Golf. FW develops, designs, manufactures and distributes all Fila Golf branded apparel and headwear for the United States and Canada.www.fersten.com

Contact:
Tammy Portnoy

Buffalo Communications

703.891.3383

tportnoy@buffalocommunications.com

www.buffalocommunications.com

twitter.com/buffalocomm

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