SoCal native to showcase brand’s natural performance materials on PGA Tour
(OCEANSIDE, CA) – LINKSOUL John Ashworth & Co. – the new golf-lifestyle apparel collection by the legendary founder of the Ashworth and Fidra brands – announces that John Merrick has become its latest brand ambassador and will wear the company’s premium garments while competing on the PGA Tour.
Throughout the season, the 30-year-old Long Beach native will showcase an array of the company’s garments crafted from natural performance materials. These include luxurious polos, sweaters, lightweight jackets and bottoms that cater to style-conscious men seeking an alternative to “golf uniform” technical pieces.
“I started wearing LINKSOUL earlier in the year and fell in love with its look and feel,” says Merrick. “The fabrics are amazing and the fit is perfect for me.”
Currently ranked No. 68 on the FedExCup, Merrick had one of the most celebrated SoCal amateur careers in recent memory. He captured the SCGA Amateur Championship at age 19 and led the 2003 UCLA Bruins to their first Pac-10 Men’s Golf Championship since 1985. He turned pro in 2004 and earned his PGA Tour card following a stellar 2006 on the Nationwide Tour. To date, Merrick’s 2012 season has been highlighted by a runner-up finish at the FedEx St. Jude Classic.
“John’s a California guy and our clothes really speak to his sensibility,” says Ashworth, the company’s Chief Creative Officer. “He’s got a great attitude, totally gets the LINKSOUL vibe and is a stellar representative for our brand.”
Featuring an array of rich fabrics such as innosoft cotton, micro merino wool and linen, the LINKSOUL Summer 2012 collection is now available exclusively at discerning specialty golf merchandisers throughout North America. These easy-to-care-for garments cater specifically to the needs of style-conscious men seeking a comfortable alternative to “golf uniform” technical pieces.
In addition to Merrick, LINKSOUL is worn by scores of discerning golfers, including Champions Tour star Michael Allen.
For more information: www.linksoul.com, 510.618.1200
About LINKSOUL John Ashworth & Co. and LINKSOUL CLUB custom branding
More a philosophy than a brand, the mission of LINKSOUL is to reconnect golfers with the art and soul of the game. Crafted by legendary apparel designer John Ashworth – founder of the Ashworth and Fidra brands – LINKSOUL represents the evolution of his fashion sensibilities for a golfer’s way of life.
The LINKSOUL John Ashworth & Co. collection is marked by a return to luxurious, lightweight cotton. Remarkably easy to care for and incredibly comfortable, the garments provide true and natural performance and are an ideal alternative to 100 percent polyester clothing.
Founded in 2005 and formerly known as Pima Direct, LINKSOUL CLUB custom branding is a leader in custom branded apparel for the golf industry. It offers unprecedented value and industry-best margins and services nearly 2,000 accounts worldwide – including Ryder Cup, major championships and PGA Tour event sites. The collection features a full-range of tops, bottoms, sweaters and outerwear crafted from rich materials like SUPIMA cotton and eco-friendly tech blends.
More information: www.linksoul.com, 510.618.1200
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
www.buffalocommunications.com
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