New Bedford, MA (June 26, 2012) – Jeff Waller, a 16-year veteran of AHEAD®, has been appointed to the new position of Senior Director of Global Business Development by CEO Anne Broholm.
Waller will lead new business development in the U.S. and Canada, while also overseeing AHEAD’s much anticipated entry into the corporate marketplace. In addition, Waller will continue as a key member of the executive management team at Ahead, with input on strategic company direction, and will also remain in charge of the company’s resort and tournament divisions.
Prior to his new position, Waller served as National Sales Manager for AHEAD, Kate Lord and PGA Authentic brands. He was responsible for overseeing the golf sales force and resort markets across all sales territories.
“Jeff has been a great asset to AHEAD and I look forward to tapping into his long-term knowledge of the company and the industry to continue to grow our brand. His vast experience will be invaluable as we explore other potential markets outside of our core golf business,” said Broholm. “As new market opportunities emerge, I am confident Jeff will position AHEAD to be competitive and desirable to a broad cross section of new clients.”
Before joining AHEAD, Waller worked in sales for Reebok and started his career as a Class A PGA Golf Professional. He holds a degree in Business Management and Economics from North Carolina State University.
For additional information access the web site at www.aheadweb.com.
About AHEAD
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD men’s apparel line; AHEAD Headwear, AHEAD “Heavy Metal™” line of golf accessories and the Kate Lord™ Collection of ladies hats, ladies apparel and ladies accessories. AHEAD is the exclusive provider of the PGA Authentic line of apparel, headwear and accessories. AHEAD is a supporting partner of PGA Golf Retirement Plus, a licensee of the USGA, PGA of America, PGA TOUR and the official headwear of the AJGA. For information on AHEAD, visit www.aheadweb.com.
Contact:
Karen Moraghan
Hunter Public Relations
908/876-5100
kmoraghan@hunter-pr.com
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