(MARLBOROUGH, MA) – CHAMP/MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance golf tees and accessories – announces its renowned spikes have been named the official cleat of the Locker Room Managers Association (LRMA).
With this partnership, the LRMA – an organization dedicated to shoe and locker room staff at golf, country and city clubs – will feature the CHAMP logo and various spike models, including the popular ScorpionSTINGER™ and Zarma® lines, on its official website and promote the brand among its network of managers domestically and abroad.
“Locker room staff work tirelessly to assist members and guests in a variety of ways, including by learning about the most beneficial products to enhance their overall experience at the club or resort,” says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. “Having the ability to educate their stakeholders on the numerous benefits of using CHAMP spikes further enhances the value they provide.”
CHAMP spikes were chosen by the LRMA because they offer unmatched traction, comfort and stability. In addition to the performance qualities, a unique wear indicator allows players or locker room personnel to quickly and easily identify when it is necessary to change spikes. When the large “C” on each cleat is no longer visible that signifies it is time for a replacement.
“Over the years I’ve put CHAMP product on every brand of shoes for countless golfers and the feedback has been extremely positive,” says Todd Dufek, President of the Locker Room Managers Association. “The technological advancements implemented by CHAMP makes their models the only ones I would ever recommend.”
The #1 Brand on Tour®, CHAMP also offers a wide range of products beyond the cleat category. These include the recently launched MyHite Zarma FLYtee™. Drawing from MacNeill Engineering’s unrivalled 80-year heritage, the FLYtee line has quickly become one of the most-used tees by leading professionals worldwide. Made with durable, environmentally-friendly materials, its six-pronged head and shallow cup reduces friction, increases distance and improves accuracy.
With more than 100 active distributors, CHAMP is the world’s largest manufacturer of replaceable spikes. The company produces more than 140 million spikes annually and is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.
For more information: www.champspikes.com, 1-800-OK-CHAMP.
About CHAMP/MacNeill Engineering Worldwide
Celebrating 80 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world’s first locking spike, SURE-LOK. The world’s largest manufacturer of replacement spikes specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and has become the #1 choice of Tour golfers. Along with its signature Zarma® and ScorpionSTINGER™ spikes, the high-performance Zarma FLYtee™ was introduced in early 2011. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.
About the LRMA
The Locker Room Managers Association is a nationwide organization for those who work in shoe and locker rooms at golf, country and city clubs. Founded in 1999, the mission of the organization is to promote pride in the profession, improve the shoe care and locker room management skills of locker room managers and attendants and to encourage these staffers to use their skills to make the country club experience as comfortable and pleasant as possible for members and guests.
For more information, please visit www.yourlrma.com
Contact:
Bill Feidler
Buffalo Communications
703.615.4034
bfeidler@buffalocommunications.com
twitter.com/buffalocomm
www.buffalocommunications.com
