CHICAGO, July 10, 2012 – Streamsong® Resort, a new resort destination under construction in Polk County, Florida, and its management company, Interstate Hotels & Resorts, today announced the selection of KemperLesnik as the public relationsagency for the resort’s golf operations.
KemperLesnik will provide services utilizing media and industry relations activities to generate awareness of Streamsong’s Red and Blue golf courses. The agency will help strengthen the resort’s golf brand through a targeted media relations program and will also lead grand opening efforts to capture and communicate the essence of the Streamsong golf experience through event management and public relations.
“Streamsong Red and Blue are two of today’s most highly anticipated golf course openings,” said Amy Littleton, senior vice president of KemperLesnik. “We are honored to have been selected to lead public relations efforts for such an exciting project.”
Two renowned golf course architectural firms, Coore & Crenshaw Associates and Tom Doak-led Renaissance Golf Design, have created two distinct yet intertwined 18-hole golf courses on formerly mined phosphate land. Through collaboration, both architectural firms have leveraged their experience working on unique sand sites to design two separate yet connected golf courses. The topography of the land, which features elegant elevations and dramatic contours left from the mining process, will make for a challenging, unusual and aesthetically fulfilling golf atmosphere.
“KemperLesnik’s strong reputation in public relations, particularly its capabilities in the golf industry, made the agency a clear choice to help lead the communications program for Streamsong Red and Blue,” said Tom Sunnarborg, vice president – land development and management for The Mosaic Company, the owner-developer of Streamsong Resort.
Streamsong will feature a main lodge and nearby golf clubhouse offering a combined 228 guest rooms, approximately 18,500 square feet of flexible conference and meeting space, a full-service spa, fine and casual dining, several bars including a rooftop lounge at the main lodge, guided bass fishing on surrounding lakes, hiking and birding trails, a sporting clays range and two exceptional golf courses.
Streamsong Red and Blue and the lakeside golf clubhouse – which features 12 guest rooms, a steakhouse restaurant, 4,500 square feet of meeting space, a lounge and golf shop – are scheduled to open in December 2012. The resort’s main lodge and all other amenities are projected to open in fall 2013.
In February 2012, Interstate Hotels & Resorts was selected to manage Streamsong Resort. KemperLesnik’s parent company, KemperSports, was selected to manage Streamsong’s golf operations.
About Streamsong
Located between Tampa and Orlando, Streamsong® Resort is being developed by The Mosaic Companyand is founded on a commitment to its surrounding resources. Protecting the land and water will be paramount to the resort’s development. From awe-inspiring golf courses and enchanting nature trails to sumptuous dining and ethereal spa experiences, Streamsong will operate in concert with its environment. This appreciation for the land’s inherent beauty creates an unparalleled luxury resort. For more information, visit www.streamsongresorts.com.
About Mosaic
Mosaic, the world’s leading producer and marketer of phosphate-based crop nutrients and a major landowner in Central Florida, is developing the resort, golf and conference center destination on approximately 16,000 acres of formerly mined phosphate land in rural Polk County between Tampa and Orlando. For more information, visit www.mosaicco.com.
About Interstate Hotels & Resorts
Interstate Hotels & Resorts, Inc., a wholly-owned subsidiary of a 50/50 joint venture between subsidiaries of Thayer Lodging and Jin Jiang, is the leading U.S.-based global hotel management company, operating branded full- and select-service hotels and resorts, conference centers and independent hotels worldwide. Interstate and its affiliates manage and/or have ownership interests in nearly 400 hotels with more than 70,000 rooms in North America, Europe and Asia-Pacific. The Company has ownership in 58 of those hotels, including six wholly owned hotels. In addition, Interstate has executed agreements to manage 40 hotels with nearly 8,000 rooms under construction or development throughout the world. The company’s global management platforms provide owners and developers a successful combination of large-scale resources, international expertise, owner and brand relations, and comprehensive world-class operations. For more information, visit www.interstatehotels.com.
About KemperLesnik
KemperLesnik is a public relations, events and sports marketing agency. Ranked by Crain’s Chicago Business among Chicago’s top PR agencies, KemperLesnik has produced communications programs and managed major national and international events, including the EA SPORTS Maui Invitational college basketball tournament and numerous PGA TOUR affiliated events, for more than 30 years. For more information, visit www.kemperlesnik.com.
Its parent company, KemperSports, operates golf facilities as well as athletic clubs, lodging venues and major sporting events, including nationally ranked courses and tournament venues such as Bandon Dunes Golf Resort, Dorado Beach Resort & Club, The Glen Club, Harbor Shores, Desert Willow Golf Resort and Chambers Bay, host of the 2010 U.S. Amateur and the 2015 U.S. Open. For more information, visit www.kempersports.com.
Contact:
Sherrie Dubinski
847.480.4858
sherrie.dubinski@kemperlesnik.com
