(Granbury, TX: July 10, 2012) – HIRZL, the leading specialist for high performance sports gloves, is pleased to announce that world renowned golf instructor, author and research scientist Dave Pelz has become its brand spokesperson.
“We are very excited to have Dave join the HIRZL family as our brand spokesperson and this new relationship is another major step towards our strategy of making HIRZL the premier brand in the glove category,” stated Gary Sheppard, President of HIRZL North America. “Dave is considered by many in the golf industry to be the foremost authority regarding the technological side of golf and his endorsement of HIRZL is testament to the leading technology we have developed and the high quality products we offer. Dave is the ideal addition to our team as we continue our efforts to grow the HIRZL brand.”
“I am very impressed with HIRZL gloves and their unique technology. I’m excited to be working with such a pioneering golf company in our effort to help golfers play better,” said Dave Pelz. “HIRZL gloves, in my opinion, offer the best glove technology on the market today and I am looking forward to working with HIRZL to further develop their innovative golf glove product line.”
“For years I’ve been teaching golfers to play their short game shots with lighter grip pressure and more relaxed hands. When I heard about HIRZL gloves I needed to prove to myself that HIRZL gloves, did indeed, provide better traction with lower grip pressure, compared to the other leading glove brands in the market,” added Pelz “I then submerged my HIRZL gloved hand in a bucket of water for a good 12 seconds and hit some full shots. I was amazed that I still had the same grip control as when the glove was dry: there was no slippage whatsoever. This proved to me that HIRZL has far and away the most exciting glove technology available today”
HIRZL’s first ever TV campaign, featuring Mr. Pelz, and HIRZL’s outstanding performance in both dry and wet weather, has been produced and will make its debut on the Golf Channel later this month. “We believe that this new campaign is the next logical step for HIRZL to educate the public about our glove technology,” added Sheppard. “The message conveys what our brand is all about: outstanding technology and grip in all types of weather conditions plus durability that outlasts other gloves on the market many times over. We look forward to this exciting new campaign with Dave as we continue to build and expand the HIRZL brand.”
“Since we launched our innovative brand to North America in the summer of 2010, the response from consumers, golf professionals and retailers has been incredible,” said Sheppard. “Our research has shown that when 8 out of 10 golfers try on our glove they wind up buying one. This extraordinarily high conversion rate is the thesis of our slogan: HIRZL-The Ultimate Glove Experience.”
About HIRZL
HIRZL, headquartered in Switzerland, with North American operations based in Granbury, TX, is a leading specialist for high performance sports gloves. HIRZL’s focus is solely on gloves with products specifically designed for golf and cycling, which is in contrast to many sports manufacturers with wide ranges of products spanning equipment, shoes and fashion. HIRZL’s gloves are designed with the latest scientific, technical and ergonomic mechanics data on how sports equipment is used on the hands.
HIRZL uses exclusive GRIPPP(tm) technology in their kangaroo leather TRUST Series of golf gloves that provide demonstrably better grip in dry weather and up to 5X better grip in wet weather over most other glove brands. HIRZL’s SOFFFT(tm) Flex Cabretta glove uses the company’s 72-step tanning procedure that extends the peak performance level of the glove far longer than many other brands. The entire series of HIRZL gloves are washable. HIRZL golf gloves have been reviewed by the USGA and R&A and found to be fully conforming to the rules of golf. HIRZL is also the Official Golf Glove of the RE/MAX World Long Drive Championships. HIRZL golf gloves are available in three series: TRUST Control for the ultimate in grip; TRUST Feel for lower handicap players and those seeking better grip and performance in all types of weather conditions and; SOFFFT Flex for unsurpassed softness and long-lasting performance in a Cabretta glove. All HIRZL golf gloves are available in men’s and ladies models, in right and left hand from small to X-Large sizes as well as cadet sizes, and are sold at leading clubs, retailers and custom club makers around the world. For more information please visit HIRZL at www.hirzl.com
About Dave Pelz
As golf’s foremost authority on the short game and putting, Dave Pelz has committed his working life to research and teaching, to help golfers worldwide lower their scores. With his uniquely analytical approach to the game, the former NASA scientist has proven that improving skills within 100 yards of the hole is the fastest route to lowering handicaps and has designed instruction to teach those shots properly. Pelz has also parlayed his passion for the game and expertise in research into club design and training aid-development as well as short course design, the production of instructional DVDs and innovative data-mining projects with the Pelz Golf Institute. Annually listed among the top ten teachers in the world by both GOLF Magazine and Golf Digest, Pelz was named by Golf Digest as one of the 25 most influential instructors of the 20th Century. For More information please visit www.pelzgolf.com
Contact:
Stuart Goldstein
Raker Goldstein & Co.
201-784-1818
stuart@rakergoldstein.com
Gary Sheppard
HIRZL
877-447-9587
g.sheppard@hirzl.com
