ATLANTA (July 11, 2012) – In an effort to regain control over pricing and tee time availability from third party booking engines, the Georgia Golf Course Owners Association (GGCOA), with support from the National Golf Course Owners Association, announced the launch of Play18.com to offer a solution that benefits both golfers and course management. The new tee time service was created in collaboration with course owners, golf professionals, online tee time experts and other golf associations to develop a service model that provides users with the most convenient and easy to use booking experience for golfers, while allowing course owners to control the price and availability for their own course.
Developed to create a more competitive landscape and to help course owners regain control of their tee time inventory, Play18 is free for courses to participate, no trade times required, and 100 percent of the green fee and cart fee revenue goes directly to the courses. The service works by pulling available tee times directly from the golf courses’ website, which is where the best available price can be found. An added convenience for golfers is the ability to create a personalized account where they can list their favorite courses, receive special promotional codes and gain access to exclusive rewards offered directly by the courses.
For Associations and Courses interested in learning about how to launch the Play18 service in their market, contact Matt Brown at mbrown@ggcoa.com.
Play18 is designed to be market adaptable. Currently available in Atlanta, the technology has been strategically designed for replication by golf associations nationwide. Powered by Quick 18 Solutions, the technology includes direct access to most major tee sheet providers, making it easy and efficient for golf course operators to manage. Quick 18 is already working with golf courses across the country in many of these potential areas. Participating courses can also select from a variety of Quick 18 tools, such as a custom booking engine for their golf course website, mobile apps on both iPhone and Android and social media integration to complete the control and power of their own branding.
For anyone interested in learning about Quick18 products and services, contact Shannon Lanyi at Shannon@quick18.com or visit www.quick18.com for more information.
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