TORONTO, Ontario (July 10, 2012) – Business plans give golf course personnel a license to do their jobs, according to Henry DeLozier, a principal with Global Golf Advisors, the golf industry’s leading authority on successful course ownership and management practices, club lifestyle enhancement and member facilitation.
“Business plans are your hunting license,” said DeLozier, who led a webinar hosted by Golf Course Industry magazine on the business planning process. “When someone asks you what you’re doing, you should be able to say, ‘I’m implementing the programs and tactics called for in our business plan.'”
Business plans, DeLozier told the webinar participants, should not be confused with a strategic plan, which defines long-term goals and identifies the resources needed to achieve them. “A business plan brings structure and discipline to the strategic plan by outlining the tactics that will be used to achieve the strategic goals,” he said.
While a business plan is a critical component of any successful operation, it shouldn’t be a complex document to develop or understand. “The best business plans are clearly written and well organized,” DeLozier said. He noted that the most effective business plans share several other important characteristics:
Identify a specific target market and demonstrate an understanding of the customer and prospect.
Outline how revenues derived from members and customers will be spent over the near term and long term.
Exhibit an understanding of the macro social and economic trends that will affect the business for the next three to seven years.
Illustrate best case, worst case and probable case scenarios as realistically as possible.
Highlight current and potential problems, showing management that you understand volatility is inevitable.
For a copy of DeLozier’s presentation, email bralph@globalgolfadvisors.com.
About Global Golf Advisors
Global Golf Advisors is an international consulting practice that helps golf course owners, financial institutions and real estate developers solve problems related to course management and operations. The Toronto-based firm takes a 360-degree view of management and operational issues before developing a strategic plan that establishes benchmarks for success and identifies potential outcomes of recommended actions. In its 20-year history, GGA has consulted on more than 2,000 golf-related projects worldwide. For more information, please visit www.globalgolfadvisors.com or call 888-432-9494.
Contact:
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com
678-366-3232
Henry DeLozier, Global Golf Advisors
hdelozier@globalgolfadvisors.com
602-739-0488
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