ORLANDO, Fla. (July 10, 2012) – Golf Channel Business Solutions has announced its entry into the mobile website development business. As the business-to-business arm of GolfNow.com, the world’s No. 1 consumer tee-time portal, Golf Channel Business Solutions offers services that help golf courses connect with the growing number of golfers booking their rounds using mobile devices.
“Adding a mobile-enabled website to a course’s marketing program is a great way to expose that course’s tee times to millions of golfers who are using smartphones and tablets to book their rounds,” said Paul Sampliner, senior director of training and products for GolfNow.com, golf’s largest online reservations and revenue management platform.
Sampliner said that 14 percent of rounds booked through the GolfNow.comservice are reserved by golfers using mobile devices. That number is expected to reach 20 percent by the end of the year.
“If courses don’t have a website that’s customized for smartphones and tablets, they are missing an important segment of the market,” Sampliner said.
In addition to GolfNow.com’s mobile-optimized tee time booking engine, mobile websites developed by Golf Channel Business Solutions include distinctive features such as GPS yardage, satellite hole-by-hole flyovers, and food and beverage ordering capability. Courses also have the option to add an Apple or android application to supplement their mobile website.
Golf Channel Business Solutions can work with a course’s existing website vendor to add mobile capability as well as design or redesign the facility’s primary website, according to Sampliner. Golf Channel Business Solutions also offers booking engines, e-mail capture programs integrated with Customer Relationship Management, fully integrated social media links and direct live news feeds fromGolfChannel.com, the Internet’s leading golf destination.
Now servicing golf courses in all 50 U.S. States, Canada, Mexico, Bermuda and the United Kingdom, GolfNow.com is the most popular and widely used online service for golfers who are searching for tee times that meet their schedules and budgets.
About Golf Channel Business Solutions
Golf Channel Business Solutions connects golf course owners, operators and PGA Professionals with golfers through a wide range of programs and services that help them operate more efficiently and increase revenues. A multifaceted division of Golf Channel, Golf Channel Business Solutions provides technology platforms, grow-the-game opportunities, online distribution services and marketing tools that increase participation, enhance facilities’ online presence and leverage revenue management and customer relationship management strategies. For more information about programs and services, visit golfchannelsolutions.com.
Contact:
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com, 678-366-3232
Dan Higgins, Golf Channel Public Relations
dhiggins@golfchannel.com, 407-355-4018
Jeremy Friedman, Golf Channel Public Relations
jfriedman@golfchannel.com, 407-355-4058
