Wixom, MI – SuperStroke Golf has hired Ferndale, MI based DRIVEN to handle its advertising and marketing duties. SuperStroke Golf, maker of one of the leading putter grips on the PGA Tour hired DRIVEN after an agency review that included several other competitive shops.
“We were looking for an agency partner that didn’t fit the traditional agency mold, because our products do not fit the traditional golf mode so to speak,” said Dean Dingman, President of SuperStroke. “This group thinks outside of the box from the very start and we’re excited for them to help us develop our brand as it continues to pick up steam around the world.”
The new AOR relationship will serve as a launch pad for SuperStroke to leverage the brand and retail presence that they have built in the marketplace over the past few seasons. SuperStroke, is considered by many industry insiders to be one of the hottest putter grips on the PGA Tour and has generated much recognition on the Tour with players winning $20.1 million using SuperStroke putter grips.
“We’re very excited about working with SuperStroke,” says Brian Cusac, one of DRIVEN’s four Principals and Co Chief Creative Officer. “This is an exciting category for us to work in because of the strength of the SuperStroke product. It really is quite a departure from what people traditionally think about for putter grips.”
Over 100 PGA tour players have played SuperStroke grips on the PGA Tour, Nationwide Tour, Champions Tour and European Tour of the last three seasons. The grip is used by Jason Dufner who has won two PGA Tour events this year. “This grip can help the best players in the world post better scores and improve their putting,” says Dingman, “Golfers look for results and our grips are making things happen.”
“For golfers, this is breakthrough technology and we’re ready to help our new clients do some breakthrough work in the category,” says Kevin Woods, Principal, and Chief Operations Officer of DRIVEN. “More people need to know the impressive SuperStroke story.”
SuperStroke USA is a leading edge golf grip company known for revolutionary putter grip technology that helps keep your hands relaxed while putting. They are located in Wixom, MI and a currently considered to be the #1 grip technology on the PGA Tour. Visit SuperStrokeUSA.com for more info.
DRIVEN is a boutique agency made up of professional renegades and rebels from the world of “big” advertising. They bring experience and knowledge from working on some of the largest brands in the world to the table for clients of all sizes. The agency team includes award-winning writers and art directors, as well as, artists, musicians, strategic thinkers, media planners, and dreamers, all of whom are DRIVEN to deliver cutting edge solutions. Visit www.drivensolutionsinc.com to learn more.
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