NEW BEDFORD, MA, July 19, 2012 – AHEAD announced today for the fifth straight year that it will support Patriot Golf Day through its popular merchandise program of caps, polos and accessory gift packs. One addition to this year’s program is AHEAD has added a co-branding opportunity which will combine both the club or course logo with either the Folds of Honor or Patriot Golf Day logos.
“Adding the Folds of Honor or Patriot Golf Day logo as a secondary mark to the club logo is like adding a badge of honor,” said Scott Stone, national sales manager, AHEAD Golf. “We received requests for this from many of our customers and added it as a new option.”
The club’s logo will remain on the front of a cap or on the left chest of a polo and the foundation marks will go on the side or sleeve.
“I think the co-branded option is a wonderful way to salute our military and with this new program we hope to establish a new record for contributions,” said Stone.
AHEAD has committed to donate $2.50 for every cap and polo shirt and $1.50 for each accessory gift set to the Folds of Honor Foundation. Patriot Golf Day and Folds of Honor merchandise comes in a variety of product styles and is offered in patriotic red, white and blue.
Golf courses looking to offer Folds of Honor and Patriot Golf Day merchandise as part of a tournament or for their golf shop can contact their local AHEAD rep or call customer service toll-free at: 800-282-2246.
AHEAD has participated in the program since 2008. This year’s Patriot Golf Day is slated for August 31 – September 3 at golf courses around the country. To find a participating course go to www.patriotgolfday.com.
About Folds of Honor
PGA Professional Dan Rooney, an F-16 fighter pilot in the Oklahoma Air National Guard, is the founder of the Folds of Honor Foundation. He has served three tours in Iraq. The Folds of Honor Scholarship Fund provides educational scholarships to the spouses and children of military service members disabled or killed in the line of duty. For more information on Patriot Golf Day and the Folds of Honor Foundation, visit: www.foldsofhonor.org
About AHEAD
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD men’s apparel line; AHEAD Headwear, AHEAD “Heavy Metal™” line of golf accessories and the Kate Lord™ Collection of ladies hats, ladies apparel and ladies accessories. AHEAD is the exclusive provider of the PGA Authentic line of apparel, headwear and accessories. AHEAD is a supporting partner of PGA Golf Retirement Plus, a licensee of the USGA, PGA of America, PGA TOUR and the official headwear of the AJGA. For information on AHEAD, visit www.aheadweb.com.
Contact:
Jackie Beck, 860.304.3643, jackiebeck00@hotmail.com
