Commemorating Els’ score of 273, the company will also sell its
Hex Black Tour golf balls for $27.30
CARLSBAD, Calif., July 24, 2012 – Callaway Golf Company (NYSE: ELY) announced today that the Company will celebrate Staff Professional Ernie Els’ major championship victory at Royal Lytham & St. Annes with a creative promotion featuring the RAZR Fit driver and the HEX Black Tour golf ball. Based on Els’ British Open score of 273 (67-70-68-68), Callaway will — for 273 hours beginning at 12:00am PST Wednesday, July 25 – sell its RAZR Fit driver for $273 and its HEX Black Tour golf ball for $27.30 online at shop.callawaygolf.com. The promotion will also be available at participating retailers. The Big Easy used both the RAZR Fit driver and the HEX Black Tour golf ball to propel himself to the second Open Championship victory of his Hall of Fame career.
The Callaway RAZR Fit driver has now won 10 professional tournaments worldwide, with five victories coming in the last seven weeks. About his RAZR Fit, Ernie said on Sunday, “I hit a lot of drivers on the back nine and I was just trying to make birdies. I was right in the moment…I was really just playing the shot in the moment.”
The HEX Black Tour golf ball has been used in four of the last seven wins on the European Tour, where the ball’s aerodynamic properties help to mitigate typically windy conditions.
“The RAZR Fit driver and the HEX Black Tour ball have generated a ton of excitement on Tour and on tee boxes everywhere this season,” said Glenn Hickey, Vice President, Americas Sales, Callaway Golf. “Ernie’s win Royal Lytham adds to this momentum, and we’re excited work with our retail partners to offer the products used by The Big Easy at these great prices.”
The offer is valid at Shop.CallawayGolf.com and at participating retailers. Pricing is determined by individual retailers and may vary. The promotion lasts from July 25, 2012 at 12:00AM PST through August 5, 2012 at 9:00AM PST.
For more information about the Callaway RAZR Fit driver, please visit: http://www.callawaygolf.com/razrfit For more about the Callaway HEX Black Tour golf ball, please visit: http://www.callawaygolf.com/hexblacktour And for high-resolution images of these products and others from Callaway Golf, please visit the Press Center on the Company: www.callawaygolf.com/PressCenter
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf® and Odyssey® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.
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