Smoothest beer in golf™ to be showcased through strategic PR and social media program
(PINEHURST, NC) – Slammin’ Sam Beer Company – maker of Slammin’ Sam™ craft-brewed premium American lager – has partnered with Buffalo Communications to turnkey a public relations and social media program.
Buffalo will consistently secure publicity about Slammin’ Sam in print, digital and broadcast media covering golf, beer, hospitality, sports, men’s interest and general lifestyle topics. The brand will also be aggressively promoted through popular social networking channels.
Inspired by the late Sam Snead, one of golf’s greatest gentlemen and the PGA Tour’s all-time wins leader, Slammin’ Sam features a refreshing taste with an exceptionally balanced finish that makes it the Smoothest Beer in Golf. Launched last month at The Greenbrier Resort in conjunction with the centennial of Snead’s birth, the beer will soon be offered at other renowned resorts and points of distribution throughout North America.
“Being associated with the Snead name is a responsibility I take very seriously,” says Casey Bierer, Founder and CEO of Slammin’ Sam Beer Company and a former producer-reporter with Golf Channel. “Our first priority was to create an amazing beer that honors his legacy and now we’ve partnered with Buffalo Communications to evangelize Slammin’ Sam.”
Made in Wisconsin by Stevens Point Brewery – a World Beer Cup multiple Gold Medal award winner – Slammin’ Sam is available in cans, bottles and kegs. It showcases a proprietary recipe by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas.
“The first beer developed specifically for the golf-lifestyle market, Slammin’ Sam is poised for exceptional growth at golf courses, restaurants, bars and other beverage retailers,” says Rich Katz, Managing Director of Buffalo. “Early response from distributors, consumers and journalists shows the brand is ideally positioned for rapid growth.”
With a slightly mellow flavor that yields a delicious, clean, thirst-quenching taste, Slammin’ Sam is perfect for a hot day on the golf course or patio session with friends. Its packaging and marketing materials depict famous images of Snead from the 1950’s and ’60’s.
For more information: www.facebook.com/SlamminSamBeerCompany or @SlamminSamBeer.
About Slammin’ Sam Beer Company
A new venture, Slammin’ Sam Beer Company holds an exclusive, worldwide license with the estate of Sam Snead, one of golf’s greatest gentlemen and champions. The company’s first introduction, Slammin’ Sam™, is a craft-brewed premium American lager with a refreshing taste and exceptionally balanced finish. Inspired by the legendary, self-taught swing of the PGA Tour’s all-time wins leader, it has been created to be the Smoothest Beer in Golf™.
Developed using a proprietary recipe developed by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas, Slammin’ Sam is produced by the industry’s most respected contract breweries. Initially available at The Greenbrier Resort – which Snead called his professional home for more than 60 years – Slammin’ Sam will also be offered at other renowned resorts, as well as golf courses, restaurants, bars and everywhere beer is sold.
Targeting golfers and all active lifestyle consumers, Slammin’ Sam is sold in cans, bottles, and kegs. The line’s packaging and marketing depict famous images of Snead from the 1950’s and ’60’s.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding, marketing-communications, graphic design and strategic services firm with clients operating in 40-plus countries. Buffalo employs its longstanding network of media and industry contacts to help clients grow awareness, popularity and revenues. Among its roster of domestic and international category leaders are ECCO, Adams Golf, PGA National Resort & Spa, Fila Golf, Castle & Cooke, Half Moon Bay Golf Links / Ritz-Carlton, Mission Hills Resorts (China), Club Glove, The Sea Pines Resort and The St. Joe Company.
More information: www.buffalocommunications.com, 703.761.1444.