Birmingham, Alabama August 7, 2012 – GolfThere, the consumer brand of Fairways Golf Vacations, Inc. just finished the second week of its first social media campaign titled: Mulligan Bob’s Big Golf Adventure. Mulligan Bob and GolfThere’s golf sales specialist Kevin Walker, have been traveling the USA, documenting their travels, and in turn increasing web traffic and marketing impressions for GolfThere and its affiliates and sponsors. The trek began in Birmingham, AL on July 22nd and has consisted of stops in Biloxi, New Orleans, San Antonio, Roswell, Flagstaff, Scottsdale/Phoenix, San Diego, Jacksonville, and Palm Springs.
Mulligan Bob’s Big Golf Adventure has capitalized on social media outlets such as Twitter and FaceBook, as well as a twice daily blog featuring information and photographs about the courses Bob is playing and the hotels where Bob is staying. GolfThere reported a large increase in Twitter followers, re-tweets as well as customers who became fans on FaceBook. Impressions on FaceBook now exceed 300,000 during the period and Friends of Fans exceeds 500,000, which is potential impressions. Mulligan Bob’s Big Golf Adventure has increased dialogue between the company and customers to build and increase brand awareness for Golf There. Virally, the blog, tweets, FaceBook posting, advertising the promotion and re-marketing by partner has resulted in well in excess of 2.2 Million impressions of the brand and/or the campaign.
GolfThere President, Alan Hale commented, “We are pleased with the very positive reaction to what we had hoped would be a great opportunity to highlight our most important golf and hotel partners. We are frankly stunned at the high participation rate by our customers and a demographic that we wrongly believed did not participate in social media beyond casual use. What we have learned 2 weeks into a 5 week campaign is that social media is a growing and important channel for us to communicate with our customers and prospective customers.”
The trip continues through August 27th and customers who follow along can register daily to win the grand prize. The grand prize includes airfare for 2 golfers to the PUNTACANA Resort & Golf Club’s Tortuga Bay for 5 days/4 nights and includes golf, meals, beverages, and transportation to the courses and the hotel. The trip has a retail value of nearly $12,000 during high season, giving customers the incentive to register daily and visit the company website along with the hotels and golf courses featured along the trip.
About Golf There: Founded in 1990, Golf There and Fairways Golf Vacations, Inc. have grown to be one of the largest golf tour operators in the USA by managing golf vacations for some of the most prestigious brands in the golf industry. With headquarter operations in Birmingham, Alabama, Fairways Golf and its related strategic partners have a reach of nearly 4.5 Million golfers and is now the largest specialty golf vacation brand manager globally. More information can be found at: GolfThere.com
Contact:
Abbie Crane
Golf There & Fairways Golf Vacations
205.313.6415; abbie.crane@fairwaysgolf.com
Lee Collins
Carbriwalk Media Group
205.949.0805; lee.collins@carbriwalk.com
