Birmingham, Alabama, August 20, 2012 – GolfThere, the consumer brand of Fairways Golf Vacations, Inc. entered the final week of its first social media campaign and contest titled: Mulligan Bob’s Big Golf Adventure. Mulligan Bob and GolfThere’s golf sales specialist Kevin Walker, have been traveling the USA, documenting their travels, and in turn increasing web traffic and marketing impressions for GolfThere and its affiliates and sponsors. The trek began in Birmingham, AL on July 22nd and has consisted of stops beginning in Biloxi, Mississippi, and then proceeded across the USA to places like Scottsdale, Palm Springs, Pebble Beach and other notable golf stops along the way. Over the week-end of August 18th, the duo arrived in Chicago and played the #4 course at Cog Hill and enjoyed staying at the Eaglewood Resort and Spa. While in Chicago, they also played Eaglewood’s own private course and top-rated Pete Dye course, Ruffled Feathers.
Mulligan Bob’s Big Golf Adventure has capitalized on social media outlets such as Twitter and FaceBook, as well as a twice daily blog featuring information and photographs about the courses Bob is playing and the hotels where Bob is staying. GolfThere reported a large increase in Twitter followers, re-tweets as well as customers who became fans on FaceBook. Impressions/Reach on FaceBook alone, have exceeded 500,000 persons during the period and Friends of Fans now exceeding 1,200,000. Mulligan Bob’s Big Golf Adventure has increased dialogue between the company and customers to build and increase brand awareness of GolfThere. Virally, the blog, tweets, FaceBook posting, advertising the promotion and re-marketing by partner has resulted in well in excess of Four Million impressions of the brand and/or the campaign.
GolfThere President, Alan Hale commented, “Our partners, GolfThere employees and I have been astonished at the level of interaction with followers/fans of FaceBook, Twitter, and Mulligan Bob’s own blog postings. GolfThere FaceBook fans grew from zero to over 2200 fans in just 3 weeks and other social media channels are allowing us to communicate with our customers and prospective customers in a new and positive way. We are also grateful to our partners for being will to try this experiment – without hotels, golf courses and CVB support, the trip would not have been possible and certainly wouldn’t have enjoyed such great success.”
The trip continues through August 27th and customers who follow along can register daily to win the grand prize. The grand prize includes airfare for 2 golfers to the PUNTACANA Resort & Golf Club’s Tortuga Bay for 5 days/4 nights and includes golf, meals, beverages, and transportation to the courses and the hotel. The trip has a retail value of nearly $12,000 during high season, giving customers the incentive to register daily and visit the company website along with the hotels and golf courses featured along the trip.
About Golf There: Founded in 1990, Golf There and Fairways Golf Vacations, Inc. have grown to be one of the largest golf tour operators in the USA by managing golf vacations for some of the most prestigious brands in the golf industry. With headquarter operations in Birmingham, Alabama, Fairways Golf and its related strategic partners have a reach of nearly 4.5 Million golfers and is now the largest specialty golf vacation brand manager globally. More information can be found at: GolfThere.com
Contact:
Abbie Crane
Golf There & Fairways Golf Vacations
205.313.6415; abbie.crane@fairwaysgolf.com
Lee Collins
Carbriwalk Media Group
205.949.0805; lee.collins@carbriwalk.com
