More than 95 stores to implement free one-day clinics & custom fitting sessions;
LoyalTee Rewards™ members can take advantage of additional 25% trade-in premium August 24-26
FORT WALTON BEACH, Fla., August 23, 2012…Edwin Watts Golf Shops (EWGS), one of the world’s largest specialty golf retailers with over 95 locations, today announced that “consistent drives” will serve as the theme of a chain-wide tune-up day, scheduled for Saturday, August 25. As part of the specialty retailers’ monthly tune-up series, golfers can visit any of the 95+ locations to test-out the hottest drivers available from the game’s leading brands, while participating in custom fitting sessions, clinics and more.
Edwin Watts Golf store associates, the “Watts Guys,” and field representatives from the leading equipment brands will utilize the Company’s in-store launch monitors and swing analysis software to conduct custom fitting sessions, matching golfers of all abilities with equipment that will help improve their game. Customers can also register to win new clubs from Ping, including the Anser driver, fairway or hybrid.
While in store, customers are encouraged to join the Edwin Watts Golf LoyalTee Rewards™ Program to take advantage of an exclusive trade-in offer. From August 24-26, 2012, only, customers can receive an additional 25% over the PGA Value Guide price when they trade in their used clubs. In addition to this exciting trade-in offer, LoyalTee Rewards™ members receive a variety of benefits including: deals of the month, equipment locator service, extended warranties, pre-sale shopping opportunities, exclusive pricing on select merchandise, an insider newsletter, member’s only invitations to VIP events, and much more.
The chain-wide clinic initiative is complemented by Edwin Watts Golf’s current TGIF TOURTM, the golf industry’s largest grassroots consumer retail tour, as Edwin Watts Golf reinforces the Company’s commitment to custom fitting for golfers in 2012. As part of the TGIF TOURTM, Edwin Watts Golf is partnering with leading equipment brands and utilizing the Company’s in-store launch monitors and swing analysis software to conduct performance fitting sessions at all TGIF TOURTM events, which also include new product testing, par 3 challenges, grip and cleat changing and much more.
For more information on Edwin Watts Golf, please visit www.edwinwattsgolf.com.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 95+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com) and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Cooper (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
