“Smoothest Beer in Golf™” inspired by legendary Sam Snead
(PINEHURST, NC) – Slammin’ Sam Beer Company announces The Homestead Resort and Sam Snead’s Tavern in Hot Springs, VA, have joined the growing list of fine establishments serving Slammin’ Sam™, a craft-brewed premium American lager inspired by the late Sam Snead, one of golf’s greatest gentlemen and champions.
Initially launched in early July at The Greenbrier Resort coinciding with the centennial of Snead’s birth, Slammin’ Sam is currently available in bottles and cans depicting vintage Snead images from the 1950s and 60s. A thirst-quenching premium lager geared toward active lifestyle consumers, Slammin’ Sam features an exceptionally balanced finish that makes it the Smoothest Beer in Golf.
“Dad would be real proud to know the place where he started caddying as a boy – and had so many great experiences – is now serving a beer with his name on it,” says Snead’s son, Jack. “If he were alive today I know he’d think this one is as smooth as his legendary swing.”
Made in Wisconsin by Stevens Point Brewery – a World Beer Cup multiple Gold Medal award winner – Slammin’ Sam showcases a proprietary recipe developed by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas. It will soon be offered at renowned resorts throughout North America, as well as golf courses, restaurants, bars and other locations.
“Out of the gate, response to our beer, and the lasting resonance of the Snead name, has been off the charts,” says Casey Bierer, Founder and CEO of Slammin’ Sam Beer Company and a former producer-reporter with Golf Channel. “We’re working hard to meet demand and will soon announce a number of partnerships, including one with a U.S. Open host.”
Possessor of a prodigious, self-taught swing, Snead captured seven major championships and an all-time record 82 PGA Tour titles during a professional career spanning six decades. A player on seven and captain of three U.S. Ryder Cup teams, his countless honors include winning PGA Player of the Year (1949) and the Vardon Trophy (1938, 49, 50 and 55). Snead, who passed away in 2002 at age 89, is also a member of the West Virginia Golf Hall of Fame and World Golf Hall of Fame.
For more information: www.facebook.com/SlamminSamBeerCompany or @SlamminSamBeer.
About Slammin’ Sam Beer Company
A new venture, Slammin’ Sam Beer Company holds an exclusive, worldwide license with the estate of Sam Snead, one of golf’s greatest gentlemen and champions. The company’s first introduction, Slammin’ Sam™, is a craft-brewed premium American lager with a refreshing taste and exceptionally balanced finish. Inspired by the legendary, self-taught swing of the PGA Tour’s all-time wins leader, it has been created to be the Smoothest Beer in Golf™.
Developed using a proprietary recipe developed by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas, Slammin’ Sam is produced by the industry’s most respected contract breweries. Initially available at The Greenbrier Resort – which Snead called his professional home for more than 60 years – Slammin’ Sam will also be offered at other renowned resorts, as well as golf courses, restaurants, bars and everywhere beer is sold. Targeting golfers and all active lifestyle consumers, Slammin’ Sam is sold in cans, bottles, and kegs. The line’s packaging and marketing depict famous images of Snead from the 1950s and 60s.
Contact:
Tammy Portnoy
Buffalo Communications
703.891.3383
tportnoy@buffalocommunications.com
www.buffalocommunications.com
twitter.com/buffalocomm
