Concept merges well-known team colors with popular phx style
SCOTTSDALE, AZ (August 27) – Building on the successful launch of the phx, TRUE linkswear is announcing the release of a series of “team-themed” colors for the shoe. The line features 12 new color combinations that college and professional sports fans will likely recognize, including red and black, burgundy and white, and orange and blue.
The limited edition “team-themed” phx will be available at select retailers, as well as at www.truelinkswear.com, throughout the fall.
“Once fall starts rolling around, everyone’s mind starts turning to college football and pro sports,” said Rob Rigg, co-founder and president of TRUE. “At TRUE HQ we thought about how much we love wearing our team colors this time of year and how it would be really fun to offer up some Limited Edition TRUE phx to help other passionate sport fans represent their favorite team in total comfort, whether it is on the course, in the stands, or hanging out at a tailgate.”
The TRUE phx ($99) was the first shoe with a sneaker profile offered by TRUE linkswear, and it’s also their first product at a price point of less than $100. Rapidly emerging as one of TRUE’s most popular shoes, the phx offers the look and comfort of a sneaker with the game enhancement benefits that only TRUE can offer. The phx also is available year-round in its five traditional color styles.
About TRUE linkswear
TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly “Feel the Course,” while enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform featuring a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. TRUE has emerged as a leader in the minimalist movement in golf, which has recently been adopted now by some of the world’s largest brands. Many customers have proclaimed TRUE as “the most comfortable shoes” they have ever worn due to the unique construction method. While many companies tout a “barefoot” experience, they still feature large midsoles that separate the player from the ground. Only TRUE offers the thinnest sole in golf (2.5 mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA Tour Superstores, Edwin Watts and GolfTown in Canada. For more information, visit www.truelinkswear.com.
Contact:
Bryan Harris, Jackson Spalding
(404) 874-7164
bharris@jacksonspalding.com
