Breakthrough technology to be showcased through strategic PR, marketing and sales program
(Milwaukee, WI) – Mobile Warming Gear – maker of heated windproof and waterproof outerwear for the golf-lifestyle market – has retained Buffalo Communications to turnkey a public relations program and consult on a wide range of marketing and sales initiatives.
Through this partnership, Buffalo will promote Mobile Warming Gear to print, digital and broadcast media covering sports, outdoors, lifestyle, fashion, travel and technology themes. The firm will also showcase the brand’s leading-edge products to professional golfers, facilitate distribution agreements and assist with other retail relationships.
“The golf-lifestyle market is highly competitive, but we’re confident our breakthrough technology will quickly gain traction,” says Len Loukaides, President of Mobile Warming Gear. “Buffalo’s substantial base of knowledge, skills and contacts will serve a key role in that process.”
Designed by PGA Professionals, Mobile Warming vests and jackets (MSRP $160-$220) were created to increase playing opportunities during colder temperatures. The men’s and women’s garments feature micro-alloy heating elements built into the chest and back areas. Completely unobtrusive and powered by a small, rechargeable lithium ion battery, the system provides warmth to a player’s core at the push of a button. This helps enhance comfort and flexibility for up to 10 hours.
“We just conducted several days of meetings with Manhattan-based journalists, and the response was nothing short of fantastic,” says Rich Katz, Managing Director of Buffalo. “This confirmed our belief that Mobile Warming represents a totally new and sustainable category of golf outerwear.”
Precisely crafted from breathable, washable performance materials, Mobile Warming pieces are USGA conforming. Providing complete freedom of movement via a golf-specific cut and four-way stretch fabric, they eliminate the need for bulky layers and offer four adjustable heat settings:
• 100% = 135°F = 2.5 hours battery life
• 75% = 120°F = 3 hours battery life
• 50% = 105°F = 5 hours battery life
• 25% = 90°F = 10 hours battery life.
More information: www.mobilewarminggear.com, 888.222.0745.
About Mobile Warming Gear
Developed to extend your playing season, Mobile Warming Gear features breakthrough technology that provides unprecedented warmth at the touch of a button. Ideal for colder weather, its golf-specific collection includes windproof and waterproof vests and jackets for men and women. Designed by PGA Professionals, the garments feature micro-alloy heating elements built into the chest and back areas. Completely unobtrusive and powered by a small, rechargeable lithium ion battery, the system ensures a player’s core stays warm. This helps enhance comfort and flexibility for up to 10 hours.
Precisely crafted from breathable, washable performance materials, Mobile Warming pieces are USGA conforming. Providing complete freedom of movement via a golf-specific cut and four-way stretch fabric, they eliminate the need for bulky layers and offer four adjustable heat settings.
Owned by Len Loukaides, Mobile Warming Gear is a division of Kadena Sportswear. For more than 30 years, the company’s in-house design, development, testing and manufacturing experts have formed exceptional partnerships with some of the world’s largest and most authentic brands. Kadena’s factories specialize in producing technically advanced, premium quality motorcycle clothing, sports apparel, luggage, gloves and related products.
More information: www.kadenasportswear.com.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding, marketing-communications, graphic design and strategic services firm with clients operating in 40-plus countries. Buffalo employs its longstanding network of media and industry contacts to help partners grow awareness, popularity and revenues. Its roster of domestic and international category leaders include ECCO, Adams Golf, Fila Golf, Club Glove, Dancin’ Dogg Golf (OptiShot Simulator), PGA National Resort & Spa, Castle & Cooke, Half Moon Bay Golf Links / Ritz-Carlton, Mission Hills Resorts (China), Ballybunion Golf Club (Ireland), The Sea Pines Resort and The St. Joe Company.
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@buffalocommunications.com
www.buffalocommunications.com
twitter.com/buffalocomm
