(SHENZHEN, China) – Mission Hills Group – the world’s leading golf brand and driving force behind China’s sports and leisure industry – announces the country’s first two Hard Rock Hotels, which will be built at Shenzhen and Haikou locations.
The Hard Rock brand is recognized around the globe with a worldwide network of 179 venues across 54 countries, including 140 Hard Rock Cafes and 18 Hotels / Casinos. As a leading entertainment and leisure company, Hard Rock International offers guests an immersive musical experience relevant to all generations, from Hard Rock Live concerts and music events, to the world’s greatest collection of music memorabilia, which now includes 74,000-plus legendary items. Hard Rock is also known for its Rock Shops®, featuring collectible fashion and music-related merchandise.
The hotel, at Shenzhen’s Mission Hills Centreville, is expected to soar 22 stories and contain 280 rooms. It will feature a Body Rock® fitness center, signature restaurants, entertainment lounge, recording studio, night club and more. The top floor will be comprised entirely of suites and the entire property will cover more than 40,000 square meters. The project’s estimated investment will be around RMB 500 million and is targeted to open in 2015.
Mission Hills Haikou’s Hard Rock Hotel will encompass more than 35,000 square meters with 250 rooms. Located within the carbon-friendly Town Center development on tropical Hainan Island, it will complement the resort’s world-class golf, lifestyle, shopping, entertainment, dining and cultural elements. The projects estimated investment will be around RMB 400 million and is targeted to open in 2015.
“The addition of the iconic Hard Rock brand is further evidence of Mission Hills’ powerful international reach,” says Dr. Ken Chu, Chairman and CEO of Mission Hills Group. “As China’s only hotel embracing and implementing music throughout the guest experience, they will be a welcome addition to our unmatched selection of recreation options in Shenzhen and Haikou.”
“The expansion of Hard Rock Hotels into China is a momentous event,” says Hamish Dodds, CEO of Hard Rock International. “We couldn’t ask for a better partner than Mission Hills and are excited to share Hard Rock Hotel’s unique style and attitude with a Chinese population thirsting for new entertainment experiences.”
The design of both hotels will reflect the Hard Rock brand’s rock ‘n’ roll music roots while seamlessly fusing with the familiar stylistic elements of Mission Hills and the surrounding landscape.
Other attractions at Shenzhen’s 500,000 square-meter Mission Hills Centreville will include internationally renowned hotels, a luxury spa, an auto exhibition center, a 1,000-seat Orange Sky Golden Harvest cinema, a Brunswick bowling center, an ice skating rink, an eXcape simulation racing center and more.
Conveniently located on the Pearl River Delta and within a one-hour drive of Shenzhen, Mission Hills Centreville guests also enjoy convenient access to major expressways, drastically reducing travel time between Mission Hills and downtown Shenzhen, Dongguan and Hong Kong. With the ‘World’s Largest Golf Club’ at its core, Mission Hills is the landmark of Shenzhen. The commercial potentialities of both Shenzhen and Dongguan will be immensely enhanced with the addition of Mission Hills Centreville.
In addition to the new venture with Hard Rock Hotels, Mission Hills recently announced a number of other projects for its Haikou resort. They include a low-carbon footprint town center in partnership with Lan Kwai Fong, featuring lifestyle, shopping, entertainment, dining and cultural elements; a partnership with Marriott International to build new Ritz-Carlton and Renaissance hotels; and a major entertainment and commercial district, Mission Hills•Huayi Brothers•Feng XiaoGang Movie-Themed Town. The combination of these developments will reaffirm Mission Hills Haikou’s position as one of the most sought-after leisure and tourist destinations in the world.
About Mission Hills Group
Mission Hills Group (www.missionhillschina.com), owner and operator of Mission Hills in the heart of the Pearl River Delta and the tropical island of Hainan, is the pioneer in China’s fledgling hospitality, sports and leisure industry.
Founded in 1992, Mission Hills is recognized as the leading golf brand in the world and synonymous with high-end, luxurious and exquisitely-designed residences. Mission Hills has been the major driving force behind the sports and leisure industry in China. Its three world-class integrated leisure and wellness resort destinations have hosted more than 100 international tournaments. Mission Hills has also been accredited the “World’s Largest Golf Club” by the Guinness World Records. With the number of both domestic and international visitors surpasses three million each year, Mission Hills was named the 5A Level Tourist Attraction by National Tourism Administration in 2011.
Mission Hills’ properties sprawl over 40 sq. km. They include 22 championship courses designed by renowned players and architects from five continents, five-star resorts, award-winning spas and volcanic mineral springs, an international convention center, golf academies and Asia’s largest tennis facility. Mission Hills is also the official training headquarters of China’s Tennis and Golf Associations.
The Group’s “golf and more” leisure philosophy has catalyzed its tourism-related business expansion. Mission Hills Centreville and Mission Hills •Lan Kwai Fong •Haikou are family-friendly metropolitan leisure complexes and low-carbon town centers. Hubs for business, leisure, wellness and entertainment, their highlights include 1,000-plus international anchor brands featuring the latest fashion labels, finest jewelry and watches; trendiest restaurants, cafes and bars; state-of-the-art multiplex cinemas; ice skating rinks; bowling alleys; world-renowned auto showrooms; and many other exciting offerings. A total of six hotels are showcased in these developments, among them Marriott International’s Ritz-Carlton and Renaissance hotel brands, and Hilton International.
Today, Mission Hills Group has achieved many milestones and become the preeminent conglomerate in the sports, tourism, leisure and entertainment industry. The next breakthrough in the Group’s evolution will occur as it brings its tried and true branding and golf management services to Beijing, Shanghai, Xian, Yunnan, Chongqing and other destinations.
About Hard Rock Hotels & Casinos
Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos (www.hardrockhotels.com) offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.
With passion, authenticity and unpredictability taking center stage, every Hard Rock Hotel & Casino captures the essence of rock and adds character to the iconic brand, a global institution of rock culture. Through music appreciation and an imaginative environment, Hard Rock Hotels & Casinos deliver products for the varied aspects of life – work, play and personal sanctuary.
About Hard Rock International
With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Cancun, Vallarta and Panama. Additional hotel and casino projects are planned to open in 2013 in Riviera Maya and 2014 in Abu Dhabi. Additional announced hotel and casino projects include Aruba, Hungary and Northfield Park. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.
Contact:
Stephen Reynolds
Buffalo Communications
703.891.3509
sreynolds@buffalocommunications.com
www.buffalocommunications.com
