MILFORD, CT (September 11, 2012) – With every generation our society becomes more reliant on visual learning. Technological advances have made it easy to access information through the Internet and on our TV sets. Nowhere is that more apparent than golf instruction. All the leading golf instructors rely on video to get their key teaching points across to the student.
The team at Red Mat Media understood this trend when they created the cutting edge mobile golf app, Who’s Your Caddy, which was introduced to rave reviews in April.
Within the WYC application is a large collection of training videos that will aid golfers in all aspects of their game, from tee through the green. “More and more of us are visual learners now, ” said CEO Timothy Lyon. “That’s why we felt it was important to offer the video instruction in our Who’s Your Caddy mobile golf app.” And with over 4 million page views to date, we can see that it is working too.
“The other unique features of our app – Caddy Tips, the Gimmes program and the GPS capabilities – get a lot of attention. But the video library is just as useful when it comes to enhancing the golf experience.” Golfers can improve their game on and off the course. They can use their app 24-hours a day – not just during a golf round.
Golf professionals at the course that participate in the WYC program help build the video training library. That’s just one benefit for golf courses that can participate in the WYC marketing program for free. There are many others.
“When golfers use Who’s Your Caddy on a course to keep score, record club use, watch the CaddyTips videos, and use other features in the app, they may shave a stroke or two off their score, and even win something out there on the course, they are more likely to play that course again. The course thus benefits through a stronger relationship with the golfer”, said Laura Guthrie, National Sales Director. “Our app is a powerful tool for the golfer to improve their game, and create loyalty with their local courses.”
There is also an opportunity for courses to receive revenue through the WYC program. Local sales teams work with the 19,000-plus golf courses included in WYC, as well as businesses in the neighborhoods of those courses to place advertisements and generate “Gimmes” for the app. Gimmes are free gifts from Who’s Your Caddy, awarded through businesses in the golfer’s neighborhood, such as an oil change, or free dinner at a local restaurant. Golfers will be alerted of their free Gimme while using the WYC app during their round of golf. And courses earn revenue through the ad placements.
The Who’s Your Caddy Golf App is free of charge and can be downloaded from iTunes. It also is available for Androids on Google Play.
To see a brief overview highlighting the unique features of Who’s Your Caddy, simply click here to watch this short video: http://www.youtube.com/watch?v=O6_5p5hgLu4&feature=youtube
ABOUT WHO’S YOUR CADDY
Golf’s most complete mobile app is FREE to the courses and the players. Golfers earn Gimmes – free gifts from neighborhood businesses – by simply using Who’s Your Caddy app. Participating courses earn revenue through Who’s Your Caddy’s unique advertising program, and all they have to do is make their players aware of the app. Caddy-like advice is provided for each hole via a short video in which the golf professional explains how to play the hole. And all the other cutting edge tools expected from golf mobile apps are offered on the Who’s Your Caddy app.
ABOUT RED MAT MEDIA
Leading the way in relationship marketing, RED MAT MEDIA brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. From award-winning print publications to cutting edge websites, digital publications, mobile tagging, and mobile apps, RED MAT MEDIA delivers a portfolio of custom communications tools that strengthen current relationships and help form successful new alliances.
RED MAT MEDIA clients receive the benefits of exceptionally high editorial and design standards, savvy business development and creative teams, and an advanced technology infrastructure that enables clients to manage, track, and analyze the success of their targeted relationships.
Through creative, engaging, and dynamic custom content, RED MAT MEDIA raises the quality of the relationship between clients and prospects by creating a media channel that delivers highly targeted content in ways that gain attention, and more importantly, garner action; in other words, memorable content of value.
For more information on Who’s Your Caddy or Red Mat Media, visit their websites at www.whosyourcaddy.com or www.redmatmedia.com.
You can link directly by going to http://whosyourcaddy.com, text Who’s Your Caddy to 88588, or follow them on Facebook and Twitter by clicking on these icons:
Contact:
203.283.5290
