Los Angeles, CA – Golf’s most colourful glove maker, G/FORE, has teamed with the European Tour’s brightest star, Robert Rock, to produce the neon-accented Rocky Collection.
Available now on www.g-fore.com and in retail locations worldwide, the Rocky Collection features premium white cabretta leather gloves with a white patent tab, neon logo and neon contrast stitching. This eye-catching, first-of-its-kind line comes in five accent colour options: neon green, neon orange, neon blue, neon pink and neon yellow.
“I love wearing G/FORE gloves on tour and I have a great relationship with the brand,” says Rock, who recently signed a three-year, exclusive partnership with G/FORE. “Getting to do my own signature glove line is a dream come true – and the neon colour palette looks really cool.”
The dapper Englishman kicked off the year by winning the Abu Dhabi HSBC Golf Championship – besting none other than Tiger Woods, who entered the final round tied for the lead. Last year, Rock took the title at the BMW Italian Open, and the year prior notched an impressive top 10 finish at the Open Championship.
The Rocky Collection marks the first time G/FORE has released a signature line from a player on its impressive roster of PGA, LPGA, European Tour, Champions Tour and JGTO pros. “G/FORE’s all about colour and performance,” founder-designer Mossimo Giannulli says. “It seemed fitting that our first signature collection should feature bold neon accents and be in collaboration with an ultra-stylish European Tour star like Rocky.”
Since debuting its colourful line at the 2011 PGA Merchandise Show in Orlando, Florida, G/FORE has become the glove maker of choice for a wide range of stylish golfers – from professionals like Rock, Ricky Barnes, Alex Cejka, Rick Smith and Tommy Armour III and celebrities including Wayne Gretzky, Bill Murray and Kings of Leon drummer Nathan Followill to weekend warriors and clubhouse regulars alike.
G/FORE
G/FORE is a privately held California-based golf brand under Mossimo Giannulli’s Dirty Bird Productions (DBP) management group. Giannulli founded the billion-dollar clothing company Mossimo Inc. in 1987 and brokered a first-ever designer-exclusive distribution deal with mass merchant and Minneapolis-based Target Stores in 2000. Rooted in the style established by golf’s Scottish forebears – dandified knickers, tartan sweaters and argyle vests – G/FORE promotes a simple evolution: colour. Visit www.g-fore.com
DIRTY BIRD PRODUCTIONS
Dirty Bird Productions (DBP), founded by Mossimo Giannulli, is a privately held management group in fashion, entertainment and lifestyle brands.
Contact:
Brittney Souders
310.558.2869
brittney@g-fore.com
