Softspikes/PrideSports claims 57% of the plastic cleat field at the BMW Championship
BRENTWOOD, Tenn., September 11, 2012 … Softspikes®, the world’s best-selling golf cleat brand and maker of the #1 Cleat in Golf, was worn by the winner of the European Tour’s KLM Open in the Netherlands this weekend, along with the majority of the plastic cleat field at the PGA’s BMW Championship. The Swedish golfer put his confidence in PrideSports’ patented PINS system while eagling the 18th hole to win the KLM Open, his fifth European Tour victory.
PINS, the fastest growing insert system in the marketplace, can be found on many brands of golf shoes including Adidas, Puma, Callaway and Oakley. Many Tour players choose PrideSports’ PINS insert system due to its low profile, which reduces height and brings golfers much closer to the ground.
“PINS is often singled out for it’s low profile characteristics, but more importantly, it’s one of the easiest cleats to change on the market.” said John Hohman, Vice President of Marketing, PrideSports. “After two simple clicks, the cleat is installed and ready for action.”
Softspikes’ patented Dynamic Cleat Technology allows its cleats to be responsive to all terrains – Tee Boxes, Fairways, Roughs, Greens, etc – providing confidence on every swing of the club. In other words, longer drives, better iron shots and lower scores. For more information on Softspikes, please visit www.softspikes.com.
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Lane Dycus
ldycus@pridesports.com
