Inspired by Sam Snead, Smoothest Beer in Golf™ rapidly expands distribution
(PINEHURST, NC) – Slammin’ Sam Beer Company announces that the world-renowned Pinehurst Resort has joined the rapidly expanding list of fine establishments serving Slammin’ Sam™, a craft-brewed premium American lager inspired by the late Sam Snead, one of golf’s greatest gentlemen and champions.
The first and only beer created specifically to quench the thirst of discerning golfers and active lifestyle consumers, Slammin’ Sam is available everywhere alcohol is sold at Pinehurst Resort. Currently offered in bottles and cans, it boasts a slightly mellow flavor, delicious taste and exceptionally balanced finish which combine to make Slammin’ Sam the Smoothest Beer in Golf.
“Sam Snead has a storied history at Pinehurst, including wins at three North-South Championships, a World Golf Championship and the 1951 Ryder Cup,” says Casey Bierer, founder and CEO of Slammin’ Sam Beer Company. “My family has been part of the Pinehurst community for more than a quarter century and it’s wonderful to continue the Snead legacy by making Slammin’ Sam available to members and guests at this very special place.”
In addition to Pinehurst, four-star resorts serving Slammin’ Sam include The Greenbrier and The Homestead. It is also sold at select Sam Snead’s Taverns and is being launched at resorts, golf courses, restaurants, bars and other locations throughout North America.
Made in Wisconsin by Stevens Point Brewery – a World Beer Cup multiple Gold Medal award winner – Slammin’ Sam showcases a proprietary recipe developed by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas. The line’s packaging and marketing materials depict vintage Snead images from the 1950s and 60s.
Possessor of a prodigious, self-taught swing, Snead captured seven major championships and an all-time record 82 PGA Tour titles during a professional career spanning six decades. A player on seven and captain of three U.S. Ryder Cup teams, his countless honors include winning PGA Player of the Year (1949) and the Vardon Trophy (1938, ’49, ’50 and ’55). Snead, who passed away in 2002 at age 89, is also a member of the West Virginia Golf Hall of Fame and World Golf Hall of Fame.
For more information: www.facebook.com/SlamminSamBeerCompany or @SlamminSamBeer.
About Slammin’ Sam Beer Company
A new venture, Slammin’ Sam Beer Company holds an exclusive, worldwide license with the estate of Sam Snead, one of golf’s greatest gentlemen and champions. The company’s first introduction, Slammin’ Sam™, is a craft-brewed premium American lager with a refreshing taste and exceptionally balanced finish. Inspired by the legendary, self-taught swing of the PGA Tour’s all-time wins leader, it has been created to be the Smoothest Beer in Golf™.
Developed using a proprietary recipe developed by Ray Klimovitz, recipient of the 2011 Distinguished Life Service Award from the Master Brewers Association of the Americas, Slammin’ Sam is produced by the industry’s most respected contract breweries. Initially available at The Greenbrier Resort – which Snead called his professional home for more than 60 years – The Homstead and Pinehurst Resort, Slammin’ Sam will also be offered at other renowned destinations, as well as golf courses, restaurants, bars and everywhere beer is sold. Targeting golfers and all active lifestyle consumers, Slammin’ Sam is sold in cans, bottles, and kegs. The line’s packaging and marketing depict famous images of Snead from the 1950s and 60s.
Contact:
David Griffith
Buffalo Communications
703.395.0404
dgriffith@buffalocommunications.com
www.buffalocommunications.com
twitter.com/buffalocomm
