Carlsbad, CA (September 11, 2012) – adidas Golf, a leader in high-performance golf footwear, today introduced its new adicross II, which is designed to combine all of the performance benefits of a traditional golf shoe with the off-course versatility and contemporary styling of a casual shoe.
adicross II features new, strategically-placed square-shaped traction lugs and updated outsole design to promote improved traction and to reduce marking on the putting surface. New “flex grooves” are positioned at the forefoot to promote superior flexibility, natural feel and solid sole-to-ground contact throughout the swing.
“The tour-proven adicross II provides superior traction and comfort in all types of weather and any course-condition a golfer can expect to encounter,” said Bill Price, Vice President of adidas Golf Footwear. “Plus, the shoe’s casual, contemporary styling and spikeless sole allow you to wear it with confidence off the course, as well.”
Infused with classic adidas styling, adicross II’s full-grain leather upper is both lightweight and durable while offering a rich look and feel. And for the first time golfers can choose between a classic lace-up and a fashion-forward Velcro-strap.
PGA Tour professional Justin Rose introduced the original adicross to the world last September 2011 when he wore them while winning the BMW Championship, and since then more than 200,000 pairs have been sold and worn by golfers all over the world. adicross II is the next generation of lightweight, spikeless , comfortable shoes that promote natural movement, both on the course and off.
adicross II will be available at retail starting on November 1, 2012. Offered in medium and wide widths . Lace-up available in three colorways: Black/Dark Silver Metallic/Dark Silver Metallic, Tan Brown/Black/Scout Metallic., Running White/ Tan Brown/Energy, at an MSRP of $90 USD. Velcro-strap available in two colorways: Running White/Black/Fashion Performance Glow and Black/Dark Silver/Fashion Performance Highlighter, at an MSRP of $80 USD.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over Ì¢?åÂ13.3 billion in 2011.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over Ì¢?åÂ1.0 billion.
Contact:
Heather Spears
TaylorMade-adidas Golf Company
Public Relations Manager
Tel.: 760-918-8073
heather.spears@tmag.com
Brittany Smith
TaylorMade-adidas Golf Company
Public Relations Specialist
Tel.: 760-476-5766
brittany.smith@tmag,com
