GolfSwitch the World’s leader in online tee time technology announces the debut of Chinese as their 10th international language. Their multi-lingual booking portal already is developed in Japanese, Korean, Spanish, Italian, German, French, Suomi (Finnish), Dutch, and Portuguese.
GolfSwitch, the pioneer of online tee time technology, has been developing course centric tools since 1998 and with each year they continue to evolve. It was only natural for the now International Company to take action and prepare their booking technology to accommodate the digital age and the importance of offering a multi-lingual solution. GolfSwitch is the only tee time software development company with this robust booking engine for golf facilities and resellers. The engine can be defaulted to a specific language or switch between the 10 via an iconic flag representation. Each of these languages have been translated line-by-line by a person that is well versed in the native tongue and local culture for golf.
What are the advantages for a golf facility to have a multi-lingual booking engine? With the world becoming increasingly hyper-connected due to our digital age, it is important for courses to make their product more accessible to a wider percentage of the population. That percentage could be sections of the domestic population that are culturally diverse or an international nomadic clientele. Either way golf facilities should be embracing the fact that golf is growing as an international sport and is continuing to rise in popularity especially in markets abroad!
Ricardo Pascual, President of Golf Spain, “There is a reason why GolfSwitch is the World’s leader in online technology, because they have created software solutions for a diverse audience. Being in Europe we have to cater to different languages due to our close proximity of other countries. We definitely wanted to offer our clients the ease of being able to book tee times in his or hers native language. From an operational standpoint the GolfSwitch technology enables us to process transactions in multiple languages and across currencies, which helps us run our business more efficiently”.
Language technology already supports us in everyday tasks, such as writing emails or buying an airline ticket or hotel room. Providing consumers an experience in their native language resonates with them and keeps them coming back to the courses website. It connects with them at a cultural level.
Doug Reichel, President of GolfSwitch, “Adding the multi-language functionality was one of the best moves we’ve made as a company. The world is, and will become, more interconnected and multi-cultural. In California many golf course facilities were indicating that adding Korean in addition to our other languages would make a different in their business. Now because of the Korean language, those courses can service a larger audience”.
GolfSwitch currently operates out of Scottsdale, Arizona and has an international office in Portugal. For more information on GolfSwitch or to discuss implementing a multi-lingual booking portal at your facility please go to www.golfswitch.com and contact your local representative.
Contact:
Hannah Mall
Regional Marketing Specialist
hmall@golfswitch.com
480.429.7280
