October 17, 2012 (Phoenix, AZ) GolfSwitch receives raving reviews on their golf course centric revenue management system, GYMS (GolfSwitch Yield Management System).
The hotel and airline industry have been utilizing yield management for many years and are successfully growing and sustaining business by taking a more analyzed look at their inventory. Anticipating and influencing consumer behavior in order to maximize revenue on perishable inventory is yield management. GolfSwitch, the industry leader in golf course software solutions, took the idea and applied it to the golf industry by building the most robust, revenue management system for golf facilities.
GYMS setup capability allows the course to customize the property’s own unique yield management program by implementing only those features that provide direct benefits. The system allows the course to choose from several approaches to manage the property’s revenue; including tee sheet utilization, advanced or last minute bookings, residents, players club member, in season, shoulder season, etc. The idea is to give the course operator CONTROL to dynamically price their inventory!
With the ease of the GYMS new admin panel courses can control everything from one dashboard. Pre-set multiple rate types, implement a ceiling and a floor price, yield different resellers based on performance, and most importantly assure BEST PRICE GUARANTEED on the courses website! Building out seasons and pre-setting yield rules will help the course operator free up his/her time and get back daily operations. Throughout the process a GolfSwitch team member will be there to provide suggestions, help set up the system, and guide facilities to make the most of GYMS.
Brad Childress, Revenue Manager for Boyne, “As the revenue manager for 3 golf resorts with 11 courses, the set and forget convenience of the GolfSwitch yield management software gave us the flexibility we were looking for. Once we loaded our guidelines in the system, the booking engine took over and we have increased online revenue 40% in one season. Our account rep has been there through every step and provided superb one-on-one service to help us get the system up in a short time. In my role I work between multiple software programs and I would rate the customer support #1 of all the systems I work with on a daily basis. I highly recommend GYMS!”
GolfSwitch has built, along with GYMS, a consumer interface engine that can be customizable to each course’s yield approach. For example, if a course wants to offer special pricing 14 days out to drive play further in advance, and offer rack rate closer to the day of play this can easily be displayed on the new matrix-style engine. The engine is designed to match the golf course website and creates a very simple and easy booking experience for the golfer.
Doug Reichel, President of GolfSwitch, “Yield management has been piece of our strategy and tool set for many years and with the time we have put into GYMS I can assure you it is the best golf course revenue management system in the industry. We are helping courses like Boyne maximize their daily inventory and validating those pricing decisions with our in-depth reporting and it shows that with a 40% increase in revenue the system is doing what it was designed to do.”
The GolfSwitch network is expanding worldwide with more and more courses realizing that the future for their business is online, allowing golfers to book rounds, packages, golf passes and specials through a variety of online channels. With that, GolfSwitch has cemented itself as the world leader in online tee time technology and works very well with the courses, allowing them to avail engines that suit their needs. GolfSwitch’s business integrity very much separates them from competitors.
For more information on how to provide your facility with GYMS or to connect your course to the GolfSwitch network please visit www.golfswitch.com.
Contact:
Hannah Mall
480.429.7280
hmall@golfswitch.com
www.golfswitch.com – www.golfhub.com
