Players gain maximum distance and shot control via Phenom’s Hyperbolic Flex Zone™
POWAY, Calif. – Powered by the maximum distance and control of Aldila’s RIP Phenom 50 shaft in his driver, the winner of the World Golf Championships – HSBC Champions picked up his 15th win of his professional career and a three year-exemption on the PGA Tour.
He shot a 7-under 65 on the final day to rally from a four-stroke deficit and win by two strokes. The champ finished with a 21-under 267 (69-68-65-65) to card the lowest total in the history of the WGC- HSBC Champions while claiming a $1.2 million first place check. The Sunday payday pushed his season total to nearly $3 million and moved him to fourth spot in the European Tour’s Race to Dubai standings.
The RIP Phenom incorporates Aldila’s Tour proven Reverse Interlaminar Technology® (RIP) with a unique composite construction to create a new and innovative shaft flex profile for maximum distance and control – the Hyperbolic Flex Zone™. RIP Technology repositions the materials and patterns to optimize the performance characteristics of the shaft.
“The Phenom’s Hyperbolic Flex Zone provides a stiff tip section for optimal launch and spin control, with a very firm butt section for an incredibly stable feel, while the center section of the shaft is softer to provide outstanding kick through impact to maximize ball speed,” said Stewart Bahl, Aldila’s Marketing Manager. “The RIP Phenom incorporates the same flex, torque and feel properties that have made the original RIP the leading shaft on the PGA Tour, with a flex profile to achieve unparalleled performance and launch characteristics for better players.”
Through the use of computer modeling technology and exclusive carbon fiber materials, Aldila completely turned golf shaft design and performance inside out. RIP Technology provides a shaft design with optimum flex and torque characteristics with increased cross-sectional stability throughout the tip area for greater shot control.
Aldila’s (www.aldila.com) patented shaft design technologies provide the perfect balance of applied art and engineering. They are continually on the leading edge of the golf world through their relentless pursuit of the next best innovation. They do the experimenting so you don’t have to. Pushing success to the edge and redefining how power should feel. Are you playing Aldila, or just graphite?
ABOUT ALDILA
Aldila is publicly traded on OTCQX with the symbol ALDA and is the world’s premier manufacturer of high performance graphite golf shafts, composite prepreg and carbon fiber arrows. Aldila engineers continually advance and redefine golf shaft technology. Since 1972, Aldila has led the graphite shaft industry with more patented technology, manufacturing and process innovation than any other shaft manufacturer. In 2011, Aldila was the #1 graphite shaft on Tour with more wood and hybrid shafts in play than the next leading competitor, according to the Darrell Survey. For the fourth consecutive year, Aldila was the #1 graphite shaft in play during the FedEx Cup Playoffs. For more information on the RIP® Series, VooDoo®, DVS™, MOI Proto™, VS Proto™, and NV® shafts, visit their Web site at www.aldila.com. Follow what’s new on www.Facebook.com/AldilaGolf.
Contact:
Mike Leonard
Communications Director
Golf Marketing Services
407-347-7244
mike@golfmarketinginc.com



