November 8, 2012 (Phoenix, AZ) – GolfSwitch announces today that 12 new golf course facilities have implemented GYMS (GolfSwitch Yield Management system).
GolfSwitch’s latest innovation, GYMS, is designed specially for the golf industry and aimed to make Revenue Management easier than ever! GYMS setup capability allows the course to customize the property’s own unique yield management program by implementing only those features that provide direct benefits. The system allows the course to choose from several approaches to manage the property’s revenue; including tee sheet utilization, advanced or last minute bookings, residents, players club member, in season, shoulder season, etc. The idea is to give the course operator CONTROL to dynamically price their inventory!
With the ease of the GYMS new admin panel courses can control everything from one dashboard. They are able to pre-set multiple rate types, implement a ceiling and a floor price, yield different resellers based on performance, and most importantly assure BEST PRICE GUARANTEED on the courses website! Building out seasons and pre-setting yield rules will help the course operator free up his/her time and get back to other daily operations. Throughout the process a GolfSwitch team member will be there to provide suggestions, help set up the system, and guide facilities to make the most of GYMS.
John Kieber, PGA Professional, and Director of Golf, Vista Verde Golf Club, “This is a groundbreaking innovation from GolfSwitch and a major step for the golf industry, in the first month of Vista Verde launching GYMS we increased our revenue by 23%! We are now taking a deeper look at how our players’ book, analyzing our inventory, and making sure we maximize our revenue opportunity for every tee time. There is no doubt we are only going to continue to benefit from GYMS; it is an advanced, integrated, and highly robust yield management system for golf!
GolfSwitch has built, along with GYMS, a consumer interface engine that can be customizable to each course’s yield approach. If a course wants price their inventory based on a booking window it can easily be set up and displayed on the new matrix-style engine. Another option would be offering different rate types such as players club, resident rate, and senior rate in order to communicate and appeal to a diverse clientele.
The engine is designed to match the golf course website and offers consumers a user-friendly, quick and simple way to book their tee times.
Doug Reichel, President of GolfSwitch, “GYMS was designed for golf courses to take control of their rates, drive play to the golf course website, increase the courses average daily rate, and more importantly free up the golf course operators time. We are excited properties like Boyne Resorts who operate 11 golf courses have grown 40% in one season and Vista Verde 23% in one month! Its an honor to have 12 new courses up and running with GYMS!”
ABOUT
At GolfSwitch our focus and goal is to build the best software solutions for the golf industry.
The GolfSwitch network is expanding worldwide with more and more courses realizing that the future for their business is online, allowing golfers to book rounds, packages, golf passes and specials through a variety of online channels. With that, GolfSwitch has cemented itself as the world leader in online tee time technology and works very well with the courses, allowing them to avail engines that suit their needs. GolfSwitch’s business integrity very much separates them from competitors.
For more information on how to provide your facility with GYMS or to connect your course to the GolfSwitch network please visit www.golfswitch.com.
Contact:
GolfSwitch Contact
Hannah Mall
480.429.7280
hmall@golfswitch.com
www.golfswitch.com – www.golfhub.com