Bill Porter, President of CertiFresh Cigar, wanted to become the top supplier of premium cigars to golf courses. He quickly found steady growth was elusive because it was expensive and impractical for a pro shop to find space, and the time to properly maintain a humidor.
Problem: How does a cigar supplier fulfill a golfer’s impulse for a premium cigar without an electronically controlled humidor at every course? Solution: Bill looked to Boveda, the global leader in 2-way humidity control. Fortunately, he didn’t have to look far, their office and lab was literally next door to his retail store. Porter recalls setting up his office within their space and being involved with lab tests simulating just about every possible condition a cigar could be exposed to.
With a 69% – 8 gram Boveda in each of his CertiFresh cigar packs Bill was able to solve every challenge he encountered. Boveda’s patented technology adds or removes humidity as necessary, whether his cigars are sold in Miami or Phoenix. Boveda also incorporates an oxygen scavenger system preventing mold growth. His CertiFresh packaging makes cigars completely portable and can be merchandised in the pro shop, bar or beverage cart; and best of all, his cigars are guaranteed fresh for one year. Think about it, a cigar could be lost and a year later found still in perfect condition, amazing.
CertiFresh packaging simply changes the way fine cigars are sold at golf courses. Bill jokes about what will happen to all the homeless humidors.
Results speak for themselves. CertiFresh delivers to over 1,500 golf courses nationwide the best cigar brands from Altadis (makers of Romeo y Julieta, Montecristo and H Upmann), General Cigar (makers of Macanudo, Punch and Cohiba), Oliva, Rocky Patel, Ashton, Perdomo and Fuente. Bill’s dream of becoming the fastest growing supplier of premium cigars in the golf world is now a reality.
Learn more about CertiFresh Cigar and this amazing technology – www.certifreshcigar.com
Contact:
Geoff Stiles, 800-559-5610
Editors Contact:
Mike Jamison, 407-328-0500
