Company to unveil new equipment, apparel and footwear at the 60th annual
international golf business gathering in Orlando, Florida
NORWALK, Conn. – TaylorMade Golf Company today announced its return to the 60th PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida, January 24-26, 2013. All of its brands – TaylorMade, adidas Golf, Ashworth and Adams Golf – are planning a range of exciting activities for Show week, including the launch of a multitude of new products across all categories at the PGA Show Outdoor Demo Day and within their expansive multi-brand “clubhouse” exhibit space on the PGA Show Floor.
“The PGA Show continues to be a place and a moment in time for our company to excite the golf industry and set the tone for the year,” said company President and CEO Mark King. “Two years ago we launched “white” metalwoods, last year we introduced a product called “RocketBallz” and this year we are excited to unveil even more breakthrough products from all of our brands.”
With the purchase of Adams Golf and its record selling year with the launch of the “RocketBallz” franchise, TaylorMade Golf Company is coming off a historic year. The company maintained its marketshare lead as the No. 1 iron and metalwood. It also saw significant growth in the footwear and apparel space thanks to hot product introductions from adidas Golf and Ashworth.
“The family of TaylorMade-adidas Golf brands continue to bring exciting new products to the market each year at the PGA Merchandise Show,” said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. “PGA Professionals, golf retailers and industry leaders value the opportunity to connect with company leadership and experience their newest products first-hand at the PGA Show.”
For more information, or to schedule a one-on-one interview, please contact TaylorMade-adidas Golf Public Relations Manager Dave Cordero at dave.cordero@tmag.com
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over Ì¢?åÂ13.3 billion in 2011
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, Adams, adidas Golf and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over Ì¢?åÂ1.0 billion.
About Adams Golf
Adams Golf, the maker of the #1 Hybrids on the PGA Tour, offers a complete lineup of innovative, easy-to-hit products for golfers of all skill levels. For more information, please visit www.adamsgolf.com or shop.adamsgolf.com.
About the 60th PGA Merchandise Show
The 60th PGA Merchandise Show, held January 24-26, 2013, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Wednesday, Jan. 23, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2013 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 24-25; and 8:30 a.m. – 3:00 p.m. on Jan. 26. For more information, visit www.pgashow.com.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
TaylorMade-adidas Golf Company: Dave Cordero at dave.cordero@tmag.com
