Hip, award-winning collections showcase ‘country club meets California cool’ aesthetic
(Monterey Park, CA) – Foresome Inc. has selected Buffalo Communications to turnkey a public relations program for its hip, exceptionally styled, golf-inspired children’s apparel and accessories lines Fore!! Axel & Hudson, Fore’N’Birdie and PGA Authentics by Fore!! Axel & Hudson.
Launched in 2009, Fore!! Axel & Hudson consists of distinctive shirts, cardigans, shorts, pants, caps and accessories for boys through age 12. Born from an eco-friendly ethos, the collection is highlighted by pieces crafted from ultra-soft and sustainable bamboo blended with spandex for superb levels of comfort and performance.
“We embrace golf’s heritage while adding modern twists to produce pieces that parents adore and kids love to wear on and off the course,” says Paul Nguyen, Co-Owner and Creative Director at Foresome Inc. “Coinciding with the roll-out of two new brands, the relationship with Buffalo Communications will drive even greater awareness and sell-through at retail.”
Premiering in Spring 2013, Fore’N’Birdie boasts chic, colorful tops and fun, functional skirts, shorts and dresses for girls, alongside the remarkable hats that are fast-becoming Nguyen’s signature items.
An official partnership with the PGA of America, PGA Authentics by Fore!! Axel & Hudson features boys and girls garments with fashion-forward details and luxurious fabrics rooted in pride and passion for golf. Also new for Spring 2013, it targets the off-course market.
“Paul Nguyen’s designs have earned countless accolades and admirers worldwide,” says Rich Katz, Managing Director of Buffalo Communications. “There are myriad opportunities for these three brands to grow within and outside the golf space and our work with a broad spectrum of media will speed the process.”
Fore!! Axel & Hudson is available at Neiman Marcus, Harvey Nichols (UK and Hong Kong) and more than 600 specialty boutiques throughout the U.S. – including Ron Herman of Fred Segal and Kitson Kids. A truly international brand, it has distribution throughout Dubai, Singapore, Australia, Canada, Japan, Russia and much of Europe.
More information: www.foreaxelandhudson.com.
About Foresome Inc.
Foresome Inc. is parent company of the Fore!! Axel & Hudson, Fore’N’Birdie and PGA Authentics by Fore!! Axel & Hudson brands. It is co-owned by designer and avid golfer Paul Nguyen, along with his business partner, Elisa Hera.
Nguyen has been designing clothing and accessories for more than 14 years, including eight creating sophisticated children’s apparel for the likes of Lucky Brand Jeans, Babystyle and Baby Nay. Inspired by the birth of his two children – Isabella and Hudson – he launched Fore!! Axel & Hudson in 2009 with the goal of combining classic golf looks with hip, modern kid’s style. Axel is the middle name of Tiger Woods’ son Charlie, with whom Paul hopes his son Hudson will one day hit the links.
An instant success with merchandisers and consumers, Fore!! Axel & Hudson won the 2011 Earnshaw’s Magazine Earnie Award for “Best New Company.” In 2012, the company was nominated for the “Best Boys Collection” Earnie Award and red tricycle “Awesome Duds for Little Dudes” honor. People, US Weekly, In Touch and other leading titles have pictured the children of Tom Brady/Gisele Bündchen, Sandra Bullock, Rachel Zoe, Christina Aguilera, Gwen Stefani and Ashley Simpson wearing the line.
Premiering in Spring 2013, PGA Authentics by Fore!! Axel & Hudson is a boys and girls collection for the off-course market developed in partnership with the PGA of America. Debuting simultaneously, Fore’N’Birdie is cool, fashion-driven and expressly for girls.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding, marketing-communications, graphic design and strategic services firm with clients operating in 40-plus countries. Buffalo Communications employs its longstanding network of media and industry contacts to help partners grow awareness, popularity and revenues. Its domestic and international category leaders include ECCO, Adams Golf, LPGA, Fila Golf, Club Glove, CHAMP, Dancin’ Dogg Golf (OptiShot Simulator), PGA National Resort & Spa, Sun Valley Resort, The Sea Pines Resort, Mission Hills Resort (China) and Ballybunion Golf Club (Ireland).
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Tom Williams
Buffalo Communications
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twilliams@buffalocommunications.com
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