Birmingham, Mich. – American apparel maker The Otter Company announced plans to exhibit at the 60th PGA Merchandise Show, Jan. 24-26, 2013, at the Orange County Convention Center, in Orlando, Fla.
“We’re pleased to again join the industry to debut our all-new 2013 outerwear collection to golf’s most influential retailers from around the world,” said Martin Stebbins, the company’s President. “The PGA Merchandise Show is a well-known for innovative product introductions and we’re taking this opportunity to show case our all-new 2013 women’s collection, our 2013 expanded sweater collection and our complete 2013 outerwear line; which features a series of styles and eco-sensitive fabrics – including cottons, wools and eco-sensitive man-made fabrics.
“We are excited to expand our collection to include more choices for women,” Stebbins added. “We’ve demonstrated that weather repellant sportswear doesn’t require sacrificing performance, function or fit – now we also offer the style that women golfers expect.”
The Otter Company expanded 2013 sweater collection includes the return of its Rain Sweater, the all-new Otter Wind Sweater and the all-new Otter Quarter Zip Wind Sweater.
Designed to extend playing sessions and seasons shortened by poor weather, the new 2013 collection includes six groups; the women’s collection, the sweater collection, the Storm Fleece line, the Francestown series, the Otter-Tech line and the Play-Through series.
Action-Aimed Performance Design™ is the unique characteristic of every garment from The Otter Company. It incorporates construction details allowing for the un-encumbered motion demanded by weekend and full-time athletes alike.
The Otter Company Eco-Aimed Performance Fabrics™ include materials that are renewable, sourced from recycled materials, or manufactured according to a series of standards that consider human and environmental safety.
The Otter Company 2013 line will be on display from Thursday, Jan. 24 through Saturday, Jan. 26, in booth #3549.
News Conference Will Debut New Products
The Otter Company also will hold a News Conference at the 2013 PGA Show to debut the company’s all-new women’s collection, the expanded sweater collection and the complete 2013 line, on Friday, January 25 at 10 a.m.
About The Otter Company
The Otter Company, headquartered in Birmingham, Mich., designs, manufactures and markets comfortable, technical and ecologically sensitive outerwear for sports people. We maximize playtime and extend sessions and seasons with garments that allow play earlier in the spring, later in the fall and in any inclement weather.
Inspired by the otter, whose fur is the thickest in the animal kingdom and is constructed in layers to trap air, generate warmth, and keep the skin dry – the otter is comfortable at play in any climate. Otter garments emulate this brilliant natural design and the spirit of the otter – its playfulness, its freedom, and its willingness to continue to enjoy itself when the weather is less than ideal. We say, “Whatever the weather. Keep playing. Stay comfortable.” It’s the otter’s way, and The Otter Company’s pledge. www.theottercompany.com
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2013, the PGA Merchandise Show will once again welcome more than 40,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game. Nearly 1,000 golf companies and brands, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2013 golf season. For more information, visit www.pgashow.com.
The PGA Merchandise Show and PGA Expo are organized in partnership with The PGA of America.
Contact:
The Otter Company Sales and Business Development
Martin Stebbins, President
mstebbins@theottercompany.com
The Otter Company Media Inquiries
Daniel Saad, DJS Communications
daniel.saad@djscomm.com
248-225-8831
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
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