Wilson Staff D-100 women’s family of clubs deliver performance, distance
& forgiveness to all female golfers
CHICAGO, January 1, 2013 – Wilson Staff is proud to announce the introduction of the D-100 Women’s Family of SuperLight products. This release of the latest generation of “D” or “Distance-focused” clubs emphasizes the importance of correct weight distribution across the head, shaft and grip for The Right Light™ technology.
The meticulously researched and tested D-100 Irons, Drivers, Fairway Woods and Hybrids feature improvements in virtually every performance area, which will continue to fuel Wilson Staff’s market share growth in women’s equipment.
The D-100 Women’s clubs were designed with SuperLight technology that infuses limited available mass that thus create a powerful, solid-feeling, balanced club. With more weight removed from the shaft, grip and club head, these clubs are designed to be The Right Light™. In other words, female golfers achieve faster ball speeds with the same swing effort.
Customized to female speculations, the D-100 Women’s set features UST Mamiya SL45 graphite shafts in the woods, SL50 graphite shafts in the hybrids and irons and Winn grips throughout.
“Considerable marketing research was conducted prior to and during the design of the D-100 Women’s family of clubs,” explained Tim Clarke, General Manager of Wilson Golf. “In surveys, more women preferred the Winn grips and the favored color was the mint that we have used in the design of these clubs. We wanted to ensure both the feel and look would appeal to female golfers everywhere.”
Manufacturer’s Advertised Prices:
Wilson Staff Women’s D-100 Irons – $699.99 – graphite
Wilson Staff D-100 Women’s Driver – $299.99
Wilson Staff D-100 Women’s Fairway Woods – $179.99
Wilson Staff D-100 Women’s Hybrids – $149.99
About Wilson Golf
For nearly a century, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 61 Major championships, more than any other iron manufacturer in history. Wilson Staff’s Di11 and Ci11 irons, as well as the DUO golf ball, were honored with Golf Digest’s Hot List awards. Wilson Staff, Profile, Ultra and Hope consumer brands continue that tradition today by delivering the highest quality golf equipment to all golfers to enhance performance on the course and overall enjoyment of the game.
Wilson Golf is a division of Chicago-based Wilson Sporting Goods Co., one of the world’s leading manufacturers of sports equipment by Amer Sports. Consumers can log onto wilsonstaff.com or call 1-800-622-0444 for more information.
Images of any D-100 Women’s clubs can be furnished upon request; see contact below.
Contact:
Alessandra Bollero
alessandra.bollero@wilson.com
(773) 714-6558
