Highlights include updated outsole, women’s and children’s offerings
SCOTTSDALE, Ariz. – In just over two years, TRUE linkswear has established itself as the leader in the minimalist footwear movement in golf. With the launch of its 2013 line – including a new women’s shoe and its first children’s shoe – TRUE further solidifies its position as one of the game’s premier footwear companies.
“As the only brand one hundred percent dedicated to spikeless and minimalist golf footwear, we are very excited about launching TRUE’s 2013 line, which is our broadest and most innovative yet,” said Rob Rigg, co-founder and president of the company. “The addition of several new styles and platforms makes us confident that there is now an extremely comfortable and versatile TRUE linkswear product for every consumer.”
Updates from the Ground Up
The heart of the TRUE brand still resides in the minimalist movement emerging in the athletic footwear world. TRUE was the first company to build a golf shoe on a barefoot platform and has become the trend-setter in the minimalist movement in golf.
TRUE is introducing two barefoot platforms in its shoes – the ninja outsole and sensei outsole. The ninja outsole is similar to TRUE’s previous Ergo-Traction 2.0 platform, but with added feel and flexibility along with a more technical spike pattern. The sensei outsole, first used in the sensei shoe, features a profile and spike configuration that provide enhanced traction and stability, while maintaining the thinnest sole in golf.
New for 2013
TRUE’s 2013 line features four new shoe models as well as additional updates and color offerings to its five current styles.
Available this month, the TRUE chukka ($209) features the ninja outsole and comes with a mid-top waterproof leather upper that provides additional protection from the elements along with a leather liner and. It is available in two colors.
The TRUE tour ($149) and TRUE stealth ($199) both receive the new ninja outsole for 2013 and they both have a supple premium waterproof leather upper to ensure maximum comfort in all conditions. The stealth comes with leather lining while the tour has a 3-D anti-microbial mesh lining.
The TRUE jade ($99) is modeled after the men’s TRUE sensei and joins the TRUE isis ($99) in the women’s line. Both the jade and isis have women’s specific lasts to provide the benefits of barefoot comfort with a slightly narrower toe box and heel. The jade will be available in three color combinations while the isis will be available in seven.
TRUE will release the proto, which Ryan Moore wore to victory at the 2012 Justin Timberlake Shriners Open, in February. The TRUE proto ($169) features waterproof leather upper, a 3-D anti-microbial mesh liner, memory foam heel and the sensei outsole. The proto will be available in five color combinations.
In March, TRUE will release the TRUE padwan ($59), the first shoe built on its TRUE barefoot kid’s platform. The padwan will have all of the features of the sensei and jade, but will come in children’s sizes and two color combinations.
The TRUE phx ($99) and TRUE sensei ($99) are back for 2013 in several new color combinations.
Ryan Moore will start 2013 wearing the TRUE proto and TRUE sensei at the Hyundai Tournament of Champions in Kapalua, HI.
About TRUE linkswear
TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly “Feel the Course,” while enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform feature a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. Only TRUE offers the thinnest sole in golf (2.5mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada. For more information, visit www.truelinkswear.com.
Contact:
Bryan Harris, Jackson Spalding
(404) 874-7164
bharris@jacksonspalding.com
