CARLSBAD, Calif., January 4, 2013 – Callaway Golf Company (NYSE: ELY) today announced a three-year partnership with the Society of Seniors, the world’s strongest and most vibrant collection of senior amateur golfers. Under terms of the new partnership, which highlights the Company’s commitment to connect with better amateur golfers, Society of Senior members will have access to Callaway Golf equipment, including its new line of X Hot™ Woods and Irons, putters from Odyssey, the #1 Putter in Golf®, the Company’s Tour-performance golf balls and Callaway apparel.
“All of us at Callaway are very excited about our new partnership with the Society of Seniors,” said Chip Brewer, President & CEO, Callaway Golf Company. “Callaway is firmly committed to being the leader in total performance golf equipment and we believe our new products will be enthusiastically embraced by the best senior amateurs in the world.”
Founded in 1983, the Society of Seniors is home to the finest senior amateur golfers in the world. Society of Seniors tournaments, of which there are nine throughout the year, are played at scratch and provide strong competition on the some of the country’s most prestigious courses. The 900-plus members of the Society of Seniors include every living U.S. Senior Amateur Champion, numerous Walker Cup players and captains, and former U.S. Amateur, U.S. Mid-Amateur, British Amateur and British Senior Amateur Champions.
“The membership is thrilled about the new partnership with Callaway,” said Mark Mulvoy, President, Society of Seniors. “The Callaway equipment is best-in-class, and the partnership will provide a host of opportunities for our members to connect with this multifaceted golf company.”
For more information about Callaway Golf and its premium golf equipment, please visit: www.CallawayGolf.com. Also follow Callaway and Odyssey on Twitter at @CallawayGolf and @OdysseyGolf. For more information about the Society of Seniors, please visit: www.societyofseniors.com
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.
Contact:
Scott Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
Mark Mulvoy
Society of Seniors
BostonPops@Verizon.net
