NORWALK, Conn. – Nike Golf announces a three-year agreement with PGA Worldwide Golf Exhibitions and plans to showcase their new VR_S COVERT club line of drivers, fairway, hybrids and irons to attending PGA Professionals and golf retailers from around the world at the PGA Merchandise Show, held this year Jan. 24-26, 2013, at the Orange County Convention Center in Orlando, Fla. In addition to a Nike Golf exhibit in the equipment hall, the company also will participate in the 11th Annual PGA Merchandise Show Outdoor Demo Day and the Indoor Demo Days at the Equipment Test Center.
“The PGA Merchandise Show is the perfect platform to present our innovative products to PGA Professionals, retailers and media,” said Mike Francis, U.S. General Manager for Nike Golf. “We have a strong partnership with the PGA of America and its members and look forward to sharing with them our newest and most innovative club line to date, the Nike VR_S Covert. With a powerful product line up and a strong athlete roster, we will continue to amplify Nike Golf’s exciting momentum at the PGA Show.”
During the PGA Merchandise Show Outdoor Demo Day, scheduled for Wednesday, Jan. 23, at Orange County National Golf Center & Lodge in Orlando, Nike Golf will showcase their new VR_S COVERT club line of drivers, fairway, hybrids and irons and provide equipment testing opportunities on the range and putting green. Nike Golf will continue its popular demonstration by Nike athletes on the range.
From Thursday, Jan. 24 through Saturday, Jan. 26, Nike Golf will offer a preview of their VR_S COVERT club line within an exhibit located on the main aisle of the equipment hall. Also, hands-on testing opportunities of the latest Nike equipment will be made available during PGA Show Indoor Demo Days at the Equipment Test Center. Nike Golf joins some 1,000 golf companies and brands, representing every business sector of golf from all of golf’s market leaders to start-up companies, who will display and demonstrate a multitude of golf merchandise that will appear in golf shops and retail stores throughout the 2013 golf season.
“We are excited to announce Nike Golf’s expanded presence at the 2013 PGA Merchandise Show and the multi-year agreement to introduce their newest products and connect with PGA Professionals and golf retailers at PGA Golf Exhibitions events,” said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. “Attending PGA Professionals and industry leaders have come to look forward to Nike Golf’s special demonstration events during the PGA Show Outdoor Demo Day. Additionally, their exhibit on the PGA Show floor and testing bays in the PGA Show Equipment Test Center are exciting opportunities for all attendees to learn more about their latest product lines and connect with company leaders.”
About the 60th PGA Merchandise Show
The 60th PGA Merchandise Show, held January 24-26, 2013, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Wednesday, Jan. 23, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2013 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 24-25; and 8:30 a.m. – 3:00 p.m. on Jan. 26. For more information, visit www.pgashow.com.
About Nike Golf
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our website at www.nikegolf.com . To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook, go to www.facebook.com/nikegolf . Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Nike Golf: Beth Gast, (503) 532-8852, beth.gast@nike.com
