Sanford, FL – RIFE announced today that it will be exhibiting in Booth #701 and introducing its new Vault 001 Series of putters at the 2013 PGA Merchandise Show set to be held January 24th – 26th at The Orange County Convention Center in Orlando, Florida. RIFE will also be participating in the Demo Day on Wednesday, January 23rd at The Orange County National Golf Center.
RIFE will be introducing its VAULT 001 Series of putters for 2013 which includes 14 brand new models; the Legend, Legend Z, Iconic, Iconic Z, Phenom, Phenom Z, El Capitan, El Capitan Z, Prodigy, Prodigy Z, Titan, Titan Z, Hero and Hero Z.
LEGEND – The Legend is a new mallet that has ties to the root of the company. Its aesthetics and performance driven characteristics are driven by the original 2 Bar. This putter is the only aluminum faced model in our company. Its adjustable 2 Bar weighting system offers premium alignment to suit the individual.
LEGEND Z – A modified version of the Legend that promotes an optimal sight alignment for the “path putter”. It too, is face balanced.
ICONIC – This plumbers neck weighs in at 350g. This is RIFE’s new clean and incessant blade. A true classic!
ICONIC Z – Also a plumbers neck, the Iconic Z compliments hard 90 degree edges with a paralleled top line. The tail of this blade offers a pure sight line for golfers that need to see the perpendicular “T”.
PHENOM – This is a Belly putter that was inspired by our tour model, Cayman Brac. We modified the back to bring its overall weight up to 400g. The Blade goose neck makes it an ideal putter for those who arc their swing path.
PHENOM Z – Is an exaggerated version of the Phenom that highlights its slim top line. The back of this putter is geared to optically optimize parallel alignment.
EL CAPITAN – The 30 degree toe hang will be promoted even more by its integrated hosel. The plumbers neck design of the EL Capitan promotes a forward press with RIFE’s 2 degree of loft. A player’s Blade!
EL CAPITAN Z – The archetype of a Boat Nose. This putter offers a stronger toe hang while staying honest with its Center of Gravity. Its top line is uninterrupted and allows focus to stay where it should be, constant throughout the swing and…on the ball.
PRODIGY – Is the first offering in RIFE’s new bi-metal blend. The Steel face and belly complimented by Aluminum Chassis gives the design extraordinary feedback upon contact. Perimeter weighting will increase stability throughout impact, while the overall mass helps balance this mid-mallet upon take back.
PRODIGY Z – This edgier take on the new bi-metal mid mallet has sharper angles and still maintains perfect symmetry. This is an ideal putter for the golfer wanting strong feedback.
TITAN – This bi-metal mallet is the largest of our new line. The horizontal through cavity brings this putter weight in at 360 grams. The sleek tapering back comes to a centered tail point that is also the end of the sight line. This design makes aligning putts optically consistent from face to tail.
TITAN Z – The Z version of the Titan adds a ball width cutout on top which enables path putters to visualize their line with even more accuracy.
HERO – The family wasn’t complete without a blade. This putter has a unique sight line that connects the top line to the tail. It is the visual break between the two materials.
HERO Z – We took it one step further with this design. The components are mechanically fixed on the toe and heel. This pushes more weight to the perimeter and increases MOI on this sleek and low profile head.
RIFE’s LEGACY Series of putters for 2013 will include these best-selling models; the Abaco, Barbados, Trinidad and 2-Bar.
RIFE will also be introducing its new V MOTION TOUR and E MOTION golf balls for 2013.
The V MOTION is a 3-piece cast urethane Tour Caliber golf ball made for the golfer who is looking for superior feel and optimal spin around the greens as well as explosive distance off the tee. The penetrating ball flight of the Tour Proven 318 dimple pattern is designed to reduce drag and improve carry distance. The V MOTION challenges every professional golf ball ever made and is built to compete.
The E MOTION is a 3-piece Surlyn High-Performance golf ball with a Progressive Dual Motion Core and a Tour Proven 392 Dimple Pattern Aeroblend Cover that’s designed to fly farther, spin faster and feel softer than any other surlyn golf ball on the market while still offering excellent durability.
About RIFE Golf
RIFE Golf is the true innovator behind horizontal grooved face putter technology with a patent on specifically sized grooves since 1997. These precisely spaced grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll. RIFE states, “just as grooves in irons help control spin so do grooves in a putter face.” Other companies are now trying to imitate this patented technology but the spacing of the grooves is the true key to the gripping and lifting effect of grooved face putter technology. Horizontal RollGrooveTM faced putters create the truest “no skid” roll in golf no matter where you hit the ball on the putter face.
For more information on RIFE Golf or their product lineup for 2013 visit their website at www.RifePutters.com.
Media members interested in testing any of the RIFE putters or golf balls for an editorial review should contact: Joe Wieczorek: joe@themediagroupinc.com of The Media Group, Inc. at (847) 956-9090.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com



