It’s as easy as … Hit it. Share it. Wear it.
PLANO, TEXAS, January 8, 2013 – Adams Golf, maker of the #1 Hybrids on the PGA Tour – introduces “Easy Million,” a unique and fun experiential marketing campaign that is designed to drive golfers to golf specialty retail stores, golf course demo days and even corporate events, in an effort to gain a cumulative total of 1,000,000 yards of added distance with the company’s new line of SUPER clubs.
“With our new SUPER clubs – the drivers, fairway woods, hybrids and irons – our goal is to give golfers 1,000,000 yards of additional distance versus their current clubs,” said Scott Blevins, Adams Golf senior vice president of sales and marketing. “We want golfers to compare our new SUPER lineup of products to their current clubs – and using social media, ratings and reviews tell the world how much distance they gained … whether it’s 10 yards, 45 yards or 105 yards, like we’ve already seen.”
Once the golfer goes through the “Easy Million” experience and has their total yardage gained, they can immediately submit that number to the running total at onemillionyards.com by using their mobile phone (via mobile text messaging) or on any tablet device, laptop or desktop computer. After adding their total number the golfer will be prompted to write a product review about the SUPER clubs that they used. Once the review has been submitted they will then have their own Adams Golf tour-issued hat, with their unique yardage number embroidered on the side, shipped to their home or office.
“We know that golfers have a lot of options in the marketplace now and by just testing our new SUPER clubs and writing a product review we want to give back to them with a free gift, the same hat that our Tour pros will be wearing with their own number on the side,” added Blevins. “We’re looking forward to thousands of golfers contributing to our march towards 1,000,000 yards of extra distance.”
See a video of the Easy Million Campaign at http://youtu.be/ul-f5DsoegY
Visit onemillionyards.com for more information about “Easy Million”.
Adams Golf, the maker of the #1 Hybrids on the PGA Tour, offers a complete lineup of innovative, easy-to-hit products for golfers of all skill levels. For more information, please visit www.adamsgolf.com
Contact:
Jeff Harris
Communications Manager
Adams Golf
972-673-9110
Harrisj@adamsgolf.com
