TORONTO – January 10, 2013 Second Skin Garment Company, a leader in golf and athletic apparel under the brands Second Skin and Hollas is excited to announce the expansion of our U.S sales force. Joining Second Skin effective immediately are; Chris Sumrell in KA, MO, NE, Mark Dillard & Associates in GA, AL, FL panhandle, Gary & Nancy Coleman in Northern Cal and Northern NV, Lou DeVito in Ohio and W. PA, Al Rappaport in the Philly and MidAtlantic markets, and Johnnie Waldrop in North and South Carolina. Each representative will be focused on the U.S. green grass markets in their respective territories.
“We are really pleased with the quality of distribution we’ve achieved since we have entered the U.S. market”, says Don Nichols, President of Second Skin, “Our existing team of sales professionals have done a great job for us and their dealers. Our ability to continue to attract the highest level of sales representatives is further validation of the value Hollas and Second Skin delivers to our retailers and the end user. ”
Jeff Clark, Director of Sales, U.S. adds, “I came on board in late 2012 with one overarching objective, and that is the success of our retailers. In my view that requires two critical elements, one is really good product, and the other is pre-eminent customer service. We have the product piece in place. Pre-eminent customer service is first and foremost about our sales professionals. The common and dominant thread that each of our existing and these new sales representatives bring is their dedicated focus on the success of their customers. We couldn’t be more confident that our dealers will receive the attentive, considered and timely service they deserve and easy access to our extraordinary product.”
In addition to debuting the Summer Fall 2013 Hollas and Second Skin collections at the PGA Show in Orlando, Second Skin Garment Company will be unveiling a new retail and merchandising program called “Sell Thru Sooner”. Born from the idea that, “there must be a better way” to help our retailers keep fresh product, full size runs, new colors on their floor and protect their margin and inventory. More information is available at the PGA Merchandise Show, booth 6081. For appointment contact info@secondskin.ca or contact Jeff or Don at emails shown below.
About Second Skin Garment Company
Second Skin Garment Company, founded in Toronto, Ontario in 1988, quickly became a leading edge outerwear company before entering the Canadian golf market in the mid 1990s. Recognized by Score Golf magazine as Golf Company of the Year in 2007, Second Skin has developed one of the most recognizable and trusted brands in golf outerwear. Second Skin and Hollas are currently distributed in Canada and the U.S. and available in over 500 golf shops.
For information on Sales Opportunities: Jeff Clark, Director of U.S. Sales Jeff.secondskin@gmail.com
Contact:
Don Nichols, President, don@secondskin.ca
Laura Ouellette, Director of Marketing, Laura.ouelette@secondskin.ca
