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FootJoy: Summer/Fall 2013 Line Led By Three New Collections

January 17, 2013

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Building on the success of the first year introduction of full line apparel, FJ is thrilled to introduce the Summer/Fall 2013 Collection of performance golf apparel. The Summer/Fall line is led by three all-new fashion collections featuring updated traditional designs in performance materials. The fashion collections will be supplemented by a core group of Essential shirts and bottoms as well as several exciting new introductions to the industry-leading line of performance outerwear.

Summer/Fall 2013 Collections:

Gulf Coast – a bright color pallet of Lime Green, Navy, White and Heather Grey

Carmel – a sophisticated look featuring Deep Purple, Black and White

Santa Fe – this earth tone group includes Rust Orange, Khaki, Cream and Teal Blue

In addition to the fashion collections, FJ, the #1 Outerwear Brand in Golf, will revamp their entire outerwear range. Starting with the top of the line, DryJoys Premiere. This ultimate rain garment is constructed out of the best in nylon waterproof fabrics and features a zip-out heated vest, designed to protect the golfer in the most extreme weather conditions. DryJoys Premiere is available July 10, 2013.

The new DryJoys Tour XP Collection (Xtreme Performance) is 25% lighter than the previous generation of DryJoys rainwear. This Tour Proven 100% waterproof, breathable rainwear collection protects golfers in foul weather conditions. The fabric is constructed with an all-new 3-Layer bonded woven fabric for lightweight mobility during the golf swing. The first layer consists of a woven polyester shell, followed by a waterproof laminate barrier and a brushed tricot thin liner for soft feel against the skin. Waterproof up to 20,000mm of water column pressure, the waterproof protection offered by the DryJoys Tour XP will far exceed any rainfall you would encounter on the golf course. Tour XP will be available to market starting July 10, 2013.

FJ HydroLite has been designed to protect players from wet conditions on warmer days. This 2.5 layer bonded woven fabric is ultra light, extremely waterproof, perfect for layering and very versatile. HydroLite is the lightest rainwear piece ever produced by FJ. HydroLite is waterproof up to 20,000mm of water column pressure. Available beginning March 15, 2013.

Finally rounding out the new Outerwear range is Performance Softshell. This popular hybrid product is great for warmth or in a light rain or mist. The 3-layer knit fabric is lightweight, soft, quiet, flexible and this product has been designed specifically with the golf swing in mind. Softshell is available in both a full zip jackets and vests. Softshell will be available to ship beginning July 10, 2013.

The Summer/Fall, 2013 Collection will be shown this week in FJ’s booth (#727) at the PGA Show in Orlando, FL.

For more information on FJ Performance Golf Apparel, please visit: www.footjoy.com/apparel

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