Cobra Puma Golf inks deal with international superstar Jesper Parnevik
CARLSBAD, CA (JANUARY 10, 2013) -Jesper Parnevik, known for his 14 professional wins, Ryder Cup record, flipped brim caps, style on the course and, of course, his latest Gangnam Style viral video, is making his way back to the PGA Tour following some time away due to medical injury – and he’s coming back to the course in style with the COBRA PUMA GOLF team.
“COBRA PUMA GOLF and Jesper Parnevik are a perfect match,” said Bob Philion, President of COBRA PUMA GOLF. “He has been a world class performer and a pioneer of modern golf fashion on the global golf stage for over 20 years; making him the perfect blend of performance and style that COBRA PUMA GOLF embraces. We’re excited to see him return to the PGA Tour and embody the COBRA PUMA GOLF spirit on and off the course.”
Jesper will kick off the 2013 season at the Humana Challenge on January 17th, 2013. This will mark the first tournament Jesper plays fully equipped with COBRA Golf clubs and PUMA Golf apparel, accessories and footwear. Following the Humana Challenge, Jesper will make an appearance at the 2013 PGA Merchandise Show at COBRA PUMA GOLF’s Demo Day (tee number 8) and booth (1143).
“I’m thrilled to be part of the COBRA PUMA GOLF team; they’re not afraid to do things a little differently,” commented Jesper. “I’ve played COBRA and worn PUMA in the past; both brands provide top performing gear that shakes things up on the course. I’m so excited to have the new 2013 gear ready to go, and add my style to the line at the same time; COBRA PUMA GOLF is a great fit for me.”
Jesper’s new COBRA bag consists of:
• AMP CELLTM Pro Driver in Silver; MyFlyTM set to 7.5°
• AMP CELL Pro Fairway (prototype) in Silver, MyFly set to 13°
• AMP Forged Irons, 3-P
• Trusty Rusty in Rust finish, 49° and 53°
The AMP CELL Pro Driver and Fairway feature COBRA’s new MyFly and SmartPad TM Technology, allowing golfers to easily adjust their clubs between 6 trajectories while keep the face angle square at address. The AMP CELL metals are available in Silver, Vibrant Orange, Barbados Red and Directoire Blue.
Jesper will be wearing products from PUMA Golf’s Spring / Summer 2013 Collection along with the all new Tux Lux golf shoe, part of PUMA Golf’s Lux footwear collection. Like the name implies, it is a sleek style that offers the perfect blend of luxury materials and performance. A decoupled TPU forefoot and heel allow both parts of the foot to work independently, S2Quill® cleat technology provides maximum grip on the course and stormCELL waterproof technology protects against Mother Nature no matter how scary she gets. Jesper, true to himself, will be putting together fashion forward looks from the PUMA Golf Collection and rock a brand new, cycling-inspired cap complete with his signature flipped brim.
Jesper will be also part of COBRA Golf’s 2013 ‘What’s Your Fly’ advertising campaign and be featured in print, online and television ads as well as in store signage alongside Rickie Fowler, Ian Poulter and Jonas Blixt. Additionally, Jesper’s favorite songs will be available in a playlist on PUMA Golf’s “PUMA GOLF Beats” playlist that can be found on Facebook.com/pumagolf.
The AMP CELL family of products will be available at retail February 8th. The Tux Lux golf shoe hits stores on February 10th and the Spring Summer 2013 Collection from PUMA Golf is available at retailers now.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit puma.com/golf and cobragolf.com
Contact:
Kristine Owens, COBRA PUMA GOLF, kristine.owens@cobrapuma.com; 760-710-3447
