NORWALK, Conn. – PGA Golf Exhibitions and Golf Pride grips today announced the company’s plans to introduce exciting new products at the 2013 PGA Merchandise Show. Golf Pride will return to the PGA Merchandise Show Outdoor Demo Day and within an exhibit on the Show floor to introduce a comprehensive lineup of its 2013 grips to more than 40,000 attending PGA Professionals and golf retailers from around the world.
“Golf Pride is excited to utilize the PGA Merchandise show as the official springboard for several new products we are launching in 2013” said Brandon Sowell, global sales and marketing manager for Eaton’s Golf Grip Division. “This is our most exciting new product rollout in years, and we believe that the Show is the perfect launch pad for introducing the golf world to these never-before-seen technological innovations.”
During the PGA Merchandise Show Outdoor Demo Day, scheduled for Wednesday, Jan. 23, at Orange County National Golf Center & Lodge in Orlando, Golf Pride, the official grip of the Long Drivers Association (LDA) Tour, will host some the top names in long driving in an attempt to break the Guinness World Record for ball speed. LDA titans Tim Burke, Eric Lastowka, and Ryan Winther will be on hand to compete for the honor of fastest driver ball speed ever recorded. The attempts will take place beginning at 1 p.m.
From Thursday, Jan. 24 through Saturday, Jan. 26, at the Orange County Convention Center, the Golf Pride brand will exhibit in the equipment hall with an exciting display of their latest grips, and will play host to two of the biggest names in golf instruction in its booth – David Leadbetter and Michael Breed. Below is the schedule of appearances:
• Thursday, Jan. 24 from 10:30-11:30 a.m. – Michael Breed
• Thursday, Jan. 24 from 1:30 p.m. – 2:30 p.m. – David Leadbetter
• Friday, Jan. 25 from 11 a.m. – Noon – David Leadbetter
Some 1,000 golf vendors, representing every business sector of golf from all the golf market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2013 golf season.
“We are pleased that attending PGA Professionals and buyers from around the world will have the opportunity to experience first-hand the newest products from Golf Pride at the 2013 PGA Merchandise Show,” said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. “Golf Pride joins more than 1,000 companies and brands at the PGA Merchandise Show where all sectors of golf come together to grow business, careers and participation in the game.”
About the 60th PGA Merchandise Show
The 60th PGA Merchandise Show, held January 24-26, 2013, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Wednesday, Jan. 23, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2013 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 24-25; and 8:30 a.m. – 3:00 p.m. on Jan. 26. For more information, visit www.pgashow.com.
About Golf Pride
Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com or visit us on Facebook at http://www.facebook.com/GolfPride.
About Eaton
Eaton Corporation, plc is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. The company is a global technology leader in electrical products, systems and services for power quality, distribution and control, power transmission, lighting and wiring products; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton acquired Cooper Industries plc in 2012. The new company, Eaton Corporation plc, has approximately 100,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Golf Pride: Jared Kelowitz, (864) 233-3776 x 24, jaredk@jdpr.com
