SOUTHERN PINES, N.C. … Diversified industrial manufacturer Eaton Corporation announced today that it has selected Jeff Dezen Public Relations (JDPR) as its official Public Relations agency-of-record for its Golf Pride Grips division. JDPR will provide strategic planning, media relations and brand support for Golf Pride as the brand looks to raise awareness of its TOUR leadership, bring to market new products and reinforce its history of innovation.
For more than 60 years, Golf Pride has been the global leader in golf grip innovation and technology. Advances such as the slip-on grip, groundbreaking cord innovations and the introduction of the hybrid grips category, are all products of the minds at Golf Pride. In addition, Golf Pride has laid claim to more major championship wins than any other golf grip company. Today, more than 80% of Tour professionals choose to play Golf Pride grips and not one is paid to do so.
“We have a storied brand that is poised for growth in 2013, and we believe that growth can be driven by having greater media presence among consumers,” stated Brandon Sowell, global sales and marketing manager for Eaton’s Golf Grip Division. “With their strategic insights, their advanced understanding of our channels of business and their stellar reputation among golf media, JDPR has proven that they are the PR resource to help us achieve that presence.”
According to Jeff Dezen, JDPR’s founder and president, “Rarely, do you have an opportunity to add brands to your portfolio that are as venerable and influential in their industry as Golf Pride. It is a brand that has played a part in some of the most unforgettable moments in the game’s history, as golf’s greatest champions have trusted their games to Golf Pride’s innovative products for six decades. We are honored to have them as our client, and we look forward to helping them tell their story to the world.”
About Jeff Dezen Public Relations
Established in 1991 and headquartered in Greenville, S.C., JDPR is a marketing communications consulting agency specializing in public relations strategies. The firm provides public relations strategic planning, creative idea-generation, and program development and implementation for regional and national accounts. For more information, visit www.jdpr.com
About Golf Pride
Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com or visit us on Facebook at http://www.facebook.com/GolfPride.
About Eaton
Eaton Corporation plc is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. The company is a global technology leader in electrical products, systems and services for power quality, distribution and control, power transmission, lighting and wiring products; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton acquired Cooper Industries plc in 2012. The new company, Eaton Corporation plc, has approximately 100,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.
Contact:
Jared Kelowitz, JDPR – (864) 233-3776 ext. 24
