Luxury sportswear company teams with leading PR group to expand presence of storied brand
New York, NY -Bobby Jones luxury apparel has stood for quality and elegance since its inception in the mid-1990’s. Now, Bobby Jones – a division of W Diamond Group – is teaming with Jeff Dezen Public Relations (JDPR) to amplify the storied brand to golfers who value classic styling and top-shelf excellence in attention-to-detail.
According to Andy Bell, who recently became president of Bobby Jones, “My father taught me that a jewel is always a jewel. So it is with the Bobby Jones apparel brand. This pre-eminent name in sportswear, which has earned strong consumer recognition for decades, now is poised to accelerate its position among green-grass operators and discerning golfers throughout the country. I am truly excited to partner with JDPR in this pursuit. These mar-comm strategists know golf and are passionate about telling the Bobby Jones story. I could not be more pleased than to have JDPR on-board.”
Jeff Dezen, president of JDPR, echoed Bell’s enthusiasm for the brand: “Mention ‘Bobby Jones’ to any true-blooded golfer and watch the reaction. The brand is powerful, and we are honored to team with Bobby Jones. This opportunity affords boundless potential.”
For nearly two decades, Bobby Jones has provided luxury men’s and women’s sportswear including polo shirts, button downs, shorts, slacks and sweaters/knits to demanding consumers looking to exude a classy, cool confidence on and off the course. Bobby Jones apparel can be found at the finest golf clubs in the world, including Augusta National and the Pebble Beach Company resorts. For more information on the Bobby Jones brand, visit www.bobbyjones.com.
About Bobby Jones
Headquartered in New York City, Bobby Jones, a division of W Diamond Group, manufactures, markets and distributes elegantly styled men’s and women’s sportswear. Like its namesake, Bobby Jones apparel is the definition of class, using only premium quality materials to create classic, timeless designs that exude confidence on and off the course. Bobby Jones apparel has been a mainstay in the golf industry since the 1990’s and is sold in the finest private clubs, resorts and golf courses worldwide. For more information, visit www.bobbyjones.com.
About Jeff Dezen Public Relations
Established in 1991 and headquartered in Greenville, S.C., JDPR is a marketing communications consulting agency specializing in public relations strategies. The firm provides public relations strategic planning, creative idea-generation, and program development and implementation for regional and national accounts. For more information, visit www.jdpr.com.
Contact:
Jared Kelowitz
864.233.3776, ext. 24
jaredk@jdpr.com
